Social Media Manager

Kayali; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A luxury fragrance company in Dubai seeks a Social Media Manager to enhance brand visibility and engagement across platforms. You will lead a team, develop innovative strategies, and collaborate with various departments. Ideal candidates should have over 5 years of experience in social media management, particularly within the luxury industry. The role offers competitive benefits including premium medical coverage and birthday leave.

Benefits

Premium Medical / Dental / Vision coverage

Find Your Magic Days

Volunteer Day

Professional Development Days

Birthday leave

Egg Freezing Benefits

Employee discounts on Kayali products

Quarterly product gifting

Qualifications

• 5+ years of experience in social media management in luxury or fragrance.
• Proven record of effective social media strategy execution.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Lead and mentor a team of social media specialists.
• Oversee content creation and curation.
• Monitor and analyze social media metrics.
• Collaborate with cross-functional teams.
• Pilot new formats and trends.

Skills

Social media platform knowledge

Leadership and team management

Analytical skills

Communication skills

Content creation experience

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Sprinklr

Sprout Social

Job description

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

As a Social Media Manager, you will play a key role in developing and executing our KAYALI social media strategies that enhance our brand visibility, engagement, and growth across multiple platforms. You will lead a team of social media specialists, foster a culture of innovation, and ensure all social media activities align with our business objectives.

Responsibilities

• Strategic Planning: Develop and implement comprehensive social media strategies to drive engagement and brand awareness across platforms like Instagram, TikTok, Snapchat, LinkedIn and YouTube, as well as microblogging platforms like WhatsApp, Threads and Broadcast. This includes for Mona Kattan, KAYALI as well as other supporting social media handles.
• Team Leadership: Lead and mentor a team of social media specialists, providing guidance on content creation and campaign execution. Foster a collaborative environment that encourages creativity and growth.
• Content Oversight: Oversee the creation and curation of engaging content that aligns with brand messaging and resonates with our audience.
• Performance Analysis: Monitor and analyze social media metrics to optimize campaigns and enhance brand presence. Provide regular reports on performance and insights to inform future strategies, including social listening.
• Cross-Functional Collaboration: Work closely with marketing, sales, paid media, PR, influencer and product development teams to ensure seamless integration of social media efforts with broader business initiatives.
• Social Media Experimentation: Pilot new formats, trends, and emerging platforms to ensure the brand stays ahead of digital shifts.

Requirements

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• At least 5 years of experience in social media management with a proven track record of developing and executing successful social media strategies within the fragrance, fast-moving, luxury field.

Skills

• Strong knowledge of social media platforms and management tools (e.g., Hootsuite, Sprinklr, Sprout Social).
• Excellent leadership and team management skills.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Experience with influencer marketing and content creation (text, image, video).

Key Performance Indicators (KPIs)

• Engagement metrics
• Follower growth rate
• Campaign ROI
• Brand awareness and reputation management
• Team performance and development

Benefits

• Premium Medical / Dental / Vision coverage
• Find Your Magic Days
• Volunteer Day
• Professional Development Days
• Birthday leave
• Egg Freezing Benefits
• Employee discounts on Kayali products
• Quarterly product gifting