Social Media Manager

Sortitt; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic social media firm in Dubai is seeking a Social Media Manager to develop and execute strategies that drive engagement and growth. The ideal candidate will have over 3 years of experience in social media management, expertise in content creation, and a data-driven approach to performance marketing. This role offers competitive compensation and a health benefits package, within a collaborative work culture.

Benefits

Competitive compensation

Health benefits package

Exposure to an innovative work environment

Collaborative work culture

Qualifications

• 3+ years of experience in social media management, content creation, and performance marketing.
• Strong design skills and a proven track record of running successful paid social campaigns.
• Excellent copywriting and storytelling abilities.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Conceptualize, design, and produce engaging social content across platforms.
• Plan, execute, and optimize paid social media campaigns.

Skills

Social media management

Content creation

Performance marketing

Design skills (Canva, Photoshop)

Copywriting

Data analysis

Education

Bachelor’s degree in Marketing, Media, or Communications

Tools

Canva

Photoshop

Illustrator

Premiere Pro

Google Analytics

Job description

Responsibilities

• Social Media Strategy & Ownership — Develop and execute end-to-end social media strategies aligned with brand goals. Maintain brand voice, consistency, and identity across all platforms. Own the social calendar — from planning to publishing.
• Content & Creative Development — Conceptualize, design, and produce engaging social content (static, video, reels, stories, carousels, etc.).
• Lead ad creative design for paid campaigns — Stay on top of industry trends, viral formats, and competitor activities to keep content fresh and relevant.
• Performance Marketing — Plan, execute, and optimize paid social media campaigns across Meta, LinkedIn, TikTok, YouTube, and others. Manage budgets, monitor ROI, and ensure performance KPIs are met. Conduct A / B testing of creatives, audiences, and formats to maximize campaign efficiency.
• Brand Perspective & Growth — Drive organic community growth and engagement across platforms. Track brand sentiment, audience insights, and deliver monthly reporting on both qualitative and quantitative results. Collaborate with cross-functional teams (design, marketing, sales) to ensure campaigns align with overall brand strategy.

Benefits

• Competitive compensation with opportunities for growth and advancement.
• Health benefits package, including medical.
• Exposure to a dynamic and innovative work environment.
• Collaborative and team-oriented work culture.

Equal Opportunity Employer

Sortitt, along with its clients, values diversity and inclusion. We encourage candidates from all backgrounds and experiences to apply.

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, or related field.
• 3+ years of experience in social media management, content creation, and performance marketing.
• Strong design skills (Canva, Photoshop, Illustrator, Premiere Pro or similar).
• Proven track record of running successful paid social campaigns with measurable ROI.
• Excellent copywriting, storytelling, and trend-spotting abilities.
• Data-driven mindset — ability to interpret analytics and adjust strategy accordingly.
• Ownership mentality — proactive, creative, and results-focused.
• Experience in influencer marketing and partnerships.
• Familiarity with SEO, Google Analytics, and email marketing tools.
• Prior experience in startup / fast-paced environments.