Social Media Manager

Peergrowth Consultancy Co.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consultancy firm in Dubai is seeking an experienced Social Media Manager with a strong background in the Fintech and Investment sectors. The role involves managing social media presence, optimizing campaigns across various platforms, and collaborating with influencers. Ideal candidates should have over 5 years of experience in social media management, including expertise in META Ads, TikTok, and LinkedIn. Competitive salary and growth opportunities are offered.

Qualifications

• Minimum 5 years of social media management experience, preferably in Fintech, Investment or Financial Services.
• Proven expertise in running and optimizing campaigns on META Ads, TikTok Ads and LinkedIn Ads.
• Strong understanding of social media metrics, analytics tools and reporting.

Responsibilities

• Develop, implement and manage social media strategies for META Ads, TikTok Ads and LinkedIn Ads to achieve business objectives.
• Create schedule and optimize engaging content across multiple social media platforms.
• Monitor, track and analyze performance metrics (reach, engagement, conversions) to continuously optimize campaigns.

Skills

Social media management

Campaign optimization

Influencer management

Analytics tools

Visual storytelling

Creative problem-solving

Tools

Hootsuite

Sprout Social

Meta Business Suite

Job description

Overview

We are seeking an experienced Social Media Manager with a strong background in the Fintech and Investment sector. The ideal candidate will manage the companys social media presence, create high-performing campaigns across META (Facebook & Instagram), TikTok and LinkedIn, and work closely with influencers to enhance brand visibility and engagement.

Key Responsibilities

• Develop, implement and manage social media strategies for META Ads, TikTok Ads and LinkedIn Ads to achieve business objectives.
• Create schedule and optimize engaging content across multiple social media platforms.
• Manage influencer partnerships including identification, outreach, negotiation and campaign execution.
• Monitor, track and analyze performance metrics (reach, engagement, conversions) to continuously optimize campaigns.
• Collaborate with marketing, content and design teams to produce high-quality visuals, copy and videos aligned with brand messaging.
• Stay updated with emerging social media trends, tools and best practices relevant to Fintech and Investment sectors.
• Build and maintain relationships with relevant digital communities and industry thought leaders.
• Report regularly to senior management on campaign performance, ROI and social media growth strategies.

Requirements

• Minimum 5 years of social media management experience, preferably in Fintech, Investment or Financial Services.
• Proven expertise in running and optimizing campaigns on META Ads, TikTok Ads and LinkedIn Ads.
• Experience in influencer management and executing influencer-driven campaigns.
• Strong understanding of social media metrics, analytics tools and reporting.
• Excellent written and verbal communication skills with a keen eye for visual storytelling.
• Ability to work independently and collaboratively in a fast-paced results-driven environment.
• Creative mindset with strong analytical and problem-solving skills.

Preferred Skills

• Familiarity with social media management tools (e.g. Hootsuite, Sprout Social, Meta Business Suite).
• Experience in growth marketing, lead generation or paid performance campaigns.
• Knowledge of Fintech or financial investment products and their target audiences.