Social Media Manager

UAS International Trip Support; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

UAS International Trip Support is seeking a Social Media Manager to lead its digital presence, develop brand-driven strategies, and create compelling content. The role involves managing executive profiles and fostering community engagement while aligning social media efforts with marketing objectives. Ideal candidates will have extensive experience in social media management within a B2B context, alongside exceptional writing skills and proficiency in leading creative tools.

Qualifications

• 5–7 years’ experience in social media management.
• Proven experience in building brand-centric strategies.
• Exceptional writing and storytelling skills.

Responsibilities

• Develop and execute social media strategy for UAS.
• Create multimedia content aligning with brand expectations.
• Track, analyze, and report on KPIs to optimize performance.

Skills

Social Media Management

Content Creation

Brand Strategy

KPI Reporting

Storytelling

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Role Overview

As a strategic and brand-minded Social Media Manager you will lead the development and execution of UAS International Trip Support’s social presence across corporate and executive channels. This is a pivotal role in anchoring Digital Transformation and enabling our evolution toward data-driven digital marketing, while upholding the integrity of the UAS global brand.

Key Responsibilities:

Brand-Driven Social Media Leadership

• Develop and execute a platform-specific social media strategy that reflects UAS’ strategic brand positioning, voice, and global presence.
• Manage social presence across all relevant platforms.
• Own the Executive Management’s social profiles, crafting thought-leadership narratives and curating high-level content in line with UAS brand values.

Content & Community Management

• Create compelling multimedia content (copy, graphics, reels, executive quotes, short-form videos) aligned with brand and audience expectations.
• Maintain consistent visual and tonal identity across all touchpoints.
• Actively engage with audiences and foster meaningful online community interaction.

Performance & Funnel Integration

• Align social media efforts with marketing funnel objectives to support demand generation and brand visibility.
• Track, analyse, and report on KPIs using tools like Meta Business Suite, LinkedIn Campaign Manager, etc., optimizing based on insights.
• Collaborate with internal stakeholders to amplify campaigns, events, partnerships, and initiatives.

Strategic Growth Path

• Support integration with Performance Marketing and CRM platforms to align content efforts with digital lead generation and ROI tracking.
• Contribute to the development of a centralized brand playbook.

Required Qualifications

• 5–7 years’ experience in social media management, ideally in a global B2B, aviation, or luxury services context.
• Proven experience in building brand-centric strategies and executive content.
• Advanced proficiency with Canva, Adobe Creative Suite, CapCut (or similar creative tools).
• Strategic understanding of marketing funnel mechanics and performance content.
• Exceptional writing and storytelling skills with a refined tone for corporate and C-suite audiences.
• Willingness to travel occasionally for events or content creation opportunities.

Key Competencies

• Strategic thinker with hands-on execution capability.
• Strong leadership, communication, and change management skills.
• Strong organizational and project management skills.
• Analytical mindset with experience in KPI reporting and optimization.
• Comfortable working independently and cross-functionally in a fast-paced environment.