Social Media Manager

Charlotte Tilbury Beauty; Dubai; Hybrid; AED 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative beauty brand as a Social Media Manager, where your creativity and analytical skills will drive the brand's social media presence. You will develop engaging content and strategies for Instagram, manage community interactions, and leverage data insights to enhance brand awareness and customer engagement. This role offers the chance to work in a collaborative environment, where your contributions will help shape the future of a globally recognized beauty brand. If you're passionate about social media and eager to make an impact, this is the perfect opportunity for you.

Benefits

Generous Product Discount

Flexible Working Model

Inclusive Parental Leave Policy

Pension and Life Assurance

Gifting Opportunities

Qualifications

• Extensive experience in social media and content creation.
• Strong understanding of social media algorithms and data analysis.

Responsibilities

• Develop social media strategies and content plans for Instagram.
• Manage and report on social media metrics and campaigns.

Skills

Social Media Management

Content Creation

Data Analysis

Communication Skills

Team Collaboration

Education

Bachelor's Degree (BA or BSc)

Professional Industry Qualifications (e.g., CIM, CAM)

Tools

Social Media Management Tools

Analytics Software

Job description

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

Are you a creative soul with an analytical mind? Are you a creative content creator and Instagram trailblazer, passionate about driving bold, social-first ideas? Then this could be the opportunity for you!

Charlotte Tilbury ME is looking for a motivated and brilliant socially native leader to run the day-to-day of our locally owned social media channel @charlottetilburyarabia.

Charlotte Tilbury inspires incredibly strong natural advocacy from all who interact with the brand and use the products. We want to harness this brand love across social and scale our social channels with world-class content creation and community management, underpinned by data to support the brand’s objectives.

Along with the Senior Marketing Manager and the marketing team you will be at the heart of the team, in charge of driving brand awareness via creating local content and building relationships with consumers across our +320K follower eco system. This will involve managing and reporting on all social and content initiatives across multiple platforms in order to drive engagement, conversion, retention and positive customer behaviour.

You must be able to draw on both sides of your brain; demonstrate strong analytics, be able to build innovative creative campaigns and create content that resonates with our local consumer. Supported by the Senior Marketing Manager, you will need to be able to demonstrate the ability to create actionable strategies from the data analysis to back-up accountable decisions from creative social briefs, to publishing considerations and community management best practices.

This is a pivotal role within the business and the candidate will be expected to work closely with senior stakeholders in supporting the development of each channel and our community.

As a Social Media Manager you will

• Develop the social media strategy for @charlottetilburyarabia across Instagram and future platforms
• Formulate content plans to ensure social media outlets are populated with fresh, interesting and innovative content
• Implement and use of social media management and monitoring tools
• Set up and manage ongoing reporting process to give visibility to content and social metrics
• Campaign management; ensuring campaigns are fully integrated across the business, meeting objectives and delivering ROI
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience.
• Work in conjunction with marketing communications team to maximise branding opportunities
• Working alongside paid media & SEO team, so knowledge and understanding of these disciplines is preferable
• Advocacy specific
• Work alongside global and local PR & Advocacy teams to execute plans across numerous advocacy segments
• Identify, track and optimise relevant KPI’s for advocacy
• Work seamlessly with the PR to activate influencer relationships for the business

Who you will work with

This role will be reporting into the Senior Marketing Manager

About you

• Extensive experience within social media
• Strong written and verbal communication skills
• Skilled at producing content efficiently and effortlessly
• Deep understanding of social media channel algorithms
• Can derive insight from data and comfortable manipulating and analysing data
• Excellent team management, collaborative and communication skills
• Experience working in a fast-paced office environment and ability to multitask under pressure as part of an in-house or agency team
• Higher education level qualifications (i.e. preferably BA(hons) or BSc(hons) or relevant professional industry body qualifications, e.g. CIM, CAM, etc.)
• A background in beauty/& or a known personality is preferred but not crucial
• Fluent in Arabic is must

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

About the company

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