Social Media Manager

LinkMedia; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading business news platform in Dubai is seeking a talented Social Media Manager to enhance their social media strategy and audience engagement. In this role, you will create compelling content, manage community interactions, and analyze performance using analytics tools, all while collaborating with various teams to elevate the brand's online presence. This two-year fixed-term contract promises an exciting opportunity for a proactive and innovative individual looking to influence the media landscape in the MENA region.

Qualifications

• Proven experience managing social media for premium news websites.
• Strong copywriting, editing, and storytelling skills for social platforms.
• Familiarity with analytics tools for performance measurement.

Responsibilities

• Develop and implement social content strategies aligned with editorial values.
• Manage and engage with social media communities; monitor interactions.
• Use analytics tools to track performance and present insights.

Skills

Social Media Strategy

Community Engagement

Copywriting

Visual Storytelling

Analytics

Tools

Meta Business Suite

LinkedIn Advertising

Job description

Arabian Gulf Business Insight (agbi.com), is a premium business news platform dedicated to creating insightful content for senior business leaders across the MENA region and global markets. We are looking for a talented Social Media Manager with media experience to lead our social media strategy, amplify our editorial voice, and connect with our professional audience across established and emerging platforms. This is a two-year fixed-term contract role based in our Dubai Media City newsroom. Role Scope & Responsibilities: Strategy & Channel Management - Develop and implement engaging social content aligned with AGBI’s editorial values to build brand trust and audience loyalty - Collaborate with editorial, marketing, and PR teams to optimise content creation and social campaigns - Stay updated on emerging social platforms, particularly those gaining traction in the Middle East, and propose innovative strategies - Establish and maintain processes, including an internal marketing calendar and content library - Champion best practices in social media within the newsroom and ensure alignment across teams. Content Creation & Campaigns - Manage and schedule content calendars, ensuring seamless alignment with editorial plans - Write, edit, and optimise copy and multimedia for social channels, including LinkedIn, Facebook, X (Twitter), and Instagram - Develop creative visual assets, collaborating with graphic designers to maintain high-quality storytelling standards - Lead the creation of dynamic content, including GIFs, videos, polls, and infographics, to engage audiences - Work alongside the Audience Development Manager to align organic and paid social activity, and provide cover for the ADM on paid social - Plan and execute ad hoc collaborations to drive social KPIs such as followers, likes, and website traffic - Attend trade shows or events (if required) to create live social content. Community Management - Monitor and engage with social media communities, responding to comments and managing audience interactions - Address negative interactions thoughtfully to protect the brand’s reputation - Develop influencer partnerships and manage collaborations to raise AGBI’s profile Research, Analysis & Reporting - Use analytics tools to track, measure, and report on performance, presenting actionable insights to management - Conduct competitor analysis and monitor industry trends to inform and improve the social strategy - Extract editorial insights from data to optimise content and platform performance

- Proven experience managing social media for premium news websites or media organisations - Expertise in LinkedIn, Facebook, X (Twitter), and Instagram, with a keen understanding of emerging platforms like Bluesky and region-specific channels in the Middle East - Experience with Meta Business suite and LinkedIn Advertising is beneficial - Strong copywriting, editing, and visual storytelling skills tailored for social platforms - Ability to collaborate across departments and with external partners, such as PR agencies and influencers - Familiarity with analytics tools to measure performance and improve strategy - Proactive, innovative, and detail-oriented, with the ability to react quickly to industry trends - Experience in managing visual content creation, from ideation to execution, including graphic design and video production collaboration