Social Media Manager

OLIVER Agency; Dubai; Hybrid; AED 201,000 - 312,000; Full time

Job summary

OLIVER Agency in Dubai is hiring a Social Media Manager to own Dove's social presence end-to-end, coordinating planning publishing and community engagement across TikTok, Instagram, YouTube and emerging platforms.

You will work closely with the Dove brand team and content creators, balancing strategic planning with hands-on execution to deliver on-brand, platform-native content and measurable growth.

Qualifications

• 3–5 years of social media management experience for consumer brands.
• Strong fluency in English; additional languages a plus.
• Solid copywriting skills for platform-native social copy.

Responsibilities

• Content Planning and Publishing across TikTok, Instagram, YouTube, and emerging platforms.
• Community Management and Engagement with timely, on-brand responses.
• Performance Tracking and Reporting using native analytics and management tools.
• Collaboration with content creators, designers, and copywriters to align assets with calendars.
• Platform Expertise and Trends to optimize organic reach and engagement.

Skills

3-5 years experience

Platform fluency

English proficiency

Copywriting

Community management

Analytics & reporting

Content calendar management

AI tools familiarity

Tools

Sprinklr

Hootsuite

Sprout Social

Job description

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: Dubai United Arab Emirates (Officepresenceexpected 2-3 days per week)

THE OPPORTUNITY

Looking to do the best work of your career

Do it with Dove one of the most respected global brands a team across 15 markets to own Doves social presence end to end: insight and ideation platform-native creative publishing live ops and community. From the first idea to the final replyyoullshape how Dove shows up every day and create work that influences culture.

Youllmove at newsroom speed with rigorous craftlaunching ideas that travel partnering with standout creators and turning comments into conversations that become cultural moments. The brief is straightforward: make Dove the most culturally relevant brand on the scale purpose and creative freedom to make it real.

Ifyouremotivated by ideas that matter sharpened by data and committed to making the internet more positive this is the place to do it. Bring your craft and your courage. Togetherwellbuild culturenot just contentand do the best work of our careers.

Youll be close to Doves social channels every day supporting the planning publishing and community engagement that keeps the brands social presence consistent culturally relevant and growing. Youllwork alongside the Senior Social Media Manager content creators strategists and the Dove brand team to ensure content lands on time on brand and on platform. Your understanding of how social channels work what audiences respond to and how to keep a content operation moving smoothly will be central to the studios output.

THE ROLE

Youllbe one of the people who makes Doves social presence happen day in day out. Fromcontent ideation trend tracking andschedulingtocommunity engagement copy writing and performance trackingyoullmanage thedailyrhythm of Doves social channels and ensure the brandshows upconsistently and compellingly across platforms.

This is a role for someone who isorganisedculturally-fluent and genuinely enthusiastic about social media as a discipline. You understand what makes content work on TikTok versus Instagram versusYouTubeyou can write copy that fits the tone of each platform and you notice when something is trending before it for someone who is as comfortable managing a content calendar and pulling a performance report as they are drafting a reactive post or briefing a content creator on an emerging format.

Success means channels that run smoothly content that consistently meets brand and platform standards a community that feels listened to and engaged and performance data that shows steady growth in reach engagement and brand affinity.

WHAT YOULL DO

Content Planning and Publishing

• Create andmanage Doves social content calendars across TikTokandInstagramandemergingplatforms ensuring a consistent cadence of planned campaign and reactive content
• Schedule and publish content across platforms ensuring every post meets brand guidelines platform specifications and accessibility standards (captions alt text format requirements)
• Write and adapt social copy for each platform ensuring Doves tone of voice is consistent compelling and native to the channel
• Coordinate with the creative team and content creators to ensure assets are delivered on time correctly formatted and ready to publish
• Support the Senior Social Media Manager in planning always-on content campaign activations and seasonal or product-launch moments

Community Management and Engagement

• Monitor Doves social channels daily responding to comments messages and mentions ina timely on-brand and thoughtful manner
• Engage proactively with Doves audience fostering a sense of community and connection that reflects the brands values of inclusivity and real beauty
• Track trending topics hashtags cultural moments and platform features flagging relevant opportunities to the wider team and whereappropriate drafting reactive content
• Identifyopportunities to surprise and delight Doves audience through creative engagementtimelyresponses and community-building moments

Performance Tracking and Reporting

• Track and report on social content performance across platforms compiling regular reports on key metrics including reach engagement saves shares and audience growth
• Use native platform analytics and social management tools tomonitorcontent effectivenessidentifytrends and flag insights that can inform future content decisions
• Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data

Collaboration and Coordination

• Collaborate with content creators designers and copywriters to ensure social assets align with the content calendar and campaign objectives
• Support the coordination of influencer and creator content within the publishing schedule ensuring assets are approved scheduled and tracked
• Work closely with the Dove brand team on day-to-day social activity keeping stakeholders informed of whats publishingwhatsperforming andwhatscoming next
• Support briefing processes helping to translate client briefs and campaignobjectivesinto clear direction for the creative team

Platform Expertise and Trends

• Stay current with social platform updates algorithm changes new features and emerging content formats sharing relevant developments with the team
• Contribute ideas fornew contentformats series and engagement approaches based on platform evolution and audiencebehaviour
• Ensure the studios content approach reflects the latest platform best practices for organic reach and engagement

WHAT YOU BRING

• 3-5 years of experience in social media management for consumer brands ideally in beauty personal care wellness or FMCG
• Strong platform fluency across TikTok Instagram YouTube and emerging social channels including an understanding of content formats algorithms audiencebehaviours and publishing best practices
• Professionalproficiencyin English;additionallanguages are a plus
• Experience managing social content calendars and publishing workflows across multiple platforms
• Solid copywriting skills with the ability to write platform-native social copy that reflects a brands tone of voice and connects with diverse audiences
• Experience with community management including responding to comments and messages engaging with audiences andmaintaininga consistent on-brand presence
• Familiarity with social media management tools (such as Sprinklr Hootsuite Sprout Social or similar) and native platform analytics
• The ability to track and report on social performance metrics with a good understanding of what the numbers mean and how they inform content decisions
• Strongorganisationalskills with the ability to manage multiple workstreams competing deadlines and day-to-day publishing demands without losing attention to detail
• A genuine interest in social culture digital trends and the evolving beauty and personal care landscape
• A collaborative proactive working style with the confidence to flag opportunities raise issues and contribute ideas

Gen AI and Agentic Thinking:

• Basicproficiencywith Gen AI tools (such as ChatGPT Claude Grammarly) to support copy drafting content ideation trend research and reporting
• An agentic approach to your work: ability to self-organise manage priorities find efficient solutions and take initiative across a busy multi-platform workload
• Willingness to experiment with AI tools as part of the social workflow understanding when they add value and when human creativity cultural nuance and community instinct are needed
• Understanding of AI limitations with an eye for outputs that feel authentic andon-brandversus generic
• Qualifications:Formal degrees are welcome but notrequired. Equivalent experience counts. Experience can be gained through work study volunteering or self-directed learning.

NICE TO HAVE

• Experience in an in-house agency embedded studio or social-specialist environment
• An editorial background or experience writing long-form and short-form content for social
• Experience working with influencer or creator content within a publishing workflow
• Familiarity with social listening tools and basic audience research
• Experience with accessibility in social publishing (captions alt text inclusive content practices)
• An interest in or experience with brand purpose inclusivity or social impact in a marketing context
• Familiarity with paid social amplification and how organic and paid content work together

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focusedto exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVERa part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected.

All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets.

Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.