Social Media Executive

SEPHORA; Dubai; On-site; AED 60,000 - 108,000; Full time

Job summary

Join Sephora as a Social Media Manager where you'll engage with a vibrant beauty community across platforms. Leverage your experience in social media to develop compelling content strategies while collaborating with diverse teams and ensuring cultural relevance. We value your input and offer an empowering environment for professional growth.

Benefits

Culture of empowerment and growth

Collaborative team environment

Opportunities to innovate and lead

Qualifications

• 1+ year of experience in a social/digital media role.
• Strong proficiency in Arabic and English.
• Experience in beauty, fashion, or retail preferred.

Responsibilities

• Collaborate with Social Community Manager to manage content calendar.
• Analyze social performance and adjust strategies based on data.
• Manage communication with social media agencies.
• Moderate community and engage with audience on social platforms.

Skills

Communication

Social Media

Analytical

Collaboration

Tools

MS Office

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

You will excel and enjoy this position if you are ready to actively handle the following missions :

• Main Responsibilities
• Collaborate with the Social Community Manager to build and manage a platform-specific, trend-led content calendar that not only reflects Sephora’s tone of voice, but also delivers on key social KPIs across growth, engagement, and community performance.
• Work with various stakeholders to develop inspiring, educational, and entertaining content across platforms (Instagram, TikTok, YouTube, Snapchat, etc.) to amplify Sephora’s editorial voice and presence.
• Ensure all content is created with both Arabic and English audiences in mind, reflecting cultural relevance across markets.
• Curate and adapt visual assets received from brands and partners to ensure they are optimized for social use.
• Stay ahead of platform trends, tools, and innovations — continuously bringing fresh ideas to the table.
• Attend and cover events, shoots, public appearances, and conventions to create behind-the-scenes and real-time content.
• Cross-Functional Collaboration
• Liaise with internal departments and brand teams to align social media content with business priorities — from new launches and store openings to local moments and seasonal campaigns.
• Agency Management and Relations
• Manage day to day communication with social media agencies and ensure timely delivery of content and deliverables.
• Oversee community moderation across all social media platforms. Ensure quick, friendly, and professional responses that reflect Sephora’s tone of voice. Detect and flag existing or potential risks.
• Monitor social sentiment, support with escalations, and flag potential community risks.
• Reporting and Budgets
• Regularly analyze and report on social performance, content engagement, and KPIs.
• Assist in compiling monthly and campaign wrap-up reports to inform future strategy.
• Support the team with administrative tasks such as PO/invoice processing and supplier
  
  

Do not hesitate to apply if you have

• Experience: 1+ year in a social/digital media role. Background in beauty, fashion, or retail is preferred.
• Languages: Arabic (Mandatory) + English
• Technical Skills: Proficient in MS Office, especially PowerPoint and Excel.
• Communication: Strong written and verbal communication skills. Confident working across teams and with agencies.
• Social Savvy: You live and breathe social media — always in the loop with the latest trends, formats, and platform updates.
• People Person: Collaborative, approachable, and comfortable working across functions.
• Agility: Comfortable in fast-paced environments with the ability to multitask and adapt quickly.
• Analytical: You can derive insights from data and use them to improve future content strategies.
  
  

Here, You Will Find

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference
  
  

Join us and belong to something beautiful.

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.