Social Media Executive

Wadan Developments; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate company in Dubai is seeking a Social Media Executive to enhance their digital presence. You will develop comprehensive social media strategies, create engaging content, and analyze campaign performance across various platforms. The ideal candidate has 3–5 years of experience in digital marketing and proficiency in tools like Canva and Metricool. This role offers an opportunity to thrive in a fast-paced environment with a focus on innovation and engagement.

Qualifications

• 3–5 years in social media and digital marketing, preferably within real estate or events industries.
• Proven ability to manage content calendars and performance-driven digital campaigns.
• Strong knowledge of SEO and content optimization.

Responsibilities

• Develop and execute tailored social media strategies.
• Manage company social media accounts with platform-specific content.
• Write engaging, SEO-friendly copy for various platforms.
• Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads.

Skills

Copywriting

Social media strategy

Data analysis

SEO optimization

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Canva

Adobe Photoshop

Metricool

Zoho Campaigns

WordPress

Job description

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Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

Continue with Google Continue with Google

At Wadan Developments, we are redefining what it means to live well. Our vision goes beyond luxury—crafting smart homes, wellness-first living, and premium communities designed around the life you envision. We blend craftsmanship, innovation, and purpose to build environments that resonate on a deeper level. More than just developing property, we create everyday experiences that are extraordinary. At Wadan, we don’t just imagine what’s next—we build it.

Job Summary

The Social Media Executive will be responsible for developing and executing innovative digital strategies to strengthen Wadan Developments’ online presence across social media, websites, and email marketing platforms. This role requires strong copywriting, creative design input, technical know-how, and a data-driven approach to campaign optimization. The successful candidate will manage multiple campaigns simultaneously, ensuring brand consistency while enhancing engagement, lead generation, and conversions.

Key Responsibilities

• Develop and execute tailored social media strategies across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Twitter/X.
• Manage and grow all company social media accounts with platform-specific content.
• Use Metricool to schedule, monitor, and analyze social media activities.
• Stay updated on the latest social media trends, algorithms, and innovations.

Content Creation & Branding

• Write engaging, SEO-friendly copy for social media, blogs, newsletters, and website pages.
• Create compelling visuals in collaboration with designers and videographers to maintain brand consistency.
• Maintain a content calendar to support marketing campaigns and events.
• Plan, launch, and optimize paid campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Conduct A/B testing and analyze performance to maximize ROI.
• Work closely with sales teams to align campaigns with lead generation goals.

Email Marketing

• Create and execute targeted campaigns using Zoho Campaigns.
• Develop subject lines, email copy, and CTAs optimized for conversions.
• Track and analyze performance to continually improve results.

Community Engagement

• Monitor and respond to comments, messages, and inquiries promptly.
• Build online communities through interactive posts, Q&A sessions, and influencer collaborations.

Analytics & Reporting

• Track KPIs such as engagement, reach, website traffic, and lead quality.
• Provide regular reports with actionable insights for improvement.

Website & WordPress Management

• Coordinate with outsourced web developers to keep content up to date.
• Independently manage and update website pages, event listings, and blogs via WordPress.

Market Research & Competitor Analysis

• Monitor competitor campaigns and digital trends to recommend improvements.

Qualifications & Skills

Education:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

Experience:

• 3–5 years in social media and digital marketing, preferably within real estate, construction, or events industries.
• Proven ability to manage content calendars and performance-driven digital campaigns.

Technical Skills:

• Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, and After Effects.
• Expertise in Meta Ads, Google Ads, LinkedIn Ads, and Metricool.
• Experience with Zoho Campaigns, Google Analytics, and Meta Business Suite.
• Strong WordPress content management skills.
• Knowledge of SEO and content optimization.

Core Competencies:

• Exceptional writing and editing skills.
• Strong creative and analytical thinking.
• Excellent organizational and time management abilities.
• Ability to thrive in a fast-paced, multi-project environment.