Social Media Executive

Sheraton Grand Hotel, Dubai; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hotel in Dubai is seeking a Social Media Executive to implement its social media strategy, enhance brand awareness, and ensure an excellent guest experience. The ideal candidate should have in-depth knowledge of social media platforms, strong project management skills, and a bachelor's degree. This role involves coordinating with various departments and analyzing the effectiveness of social media efforts.

Qualifications

• Strong project management or organizational skills.
• In-depth understanding of social media platforms and their uses.
• Ability to effectively communicate information and ideas.

Responsibilities

• Implement the hotel’s social media strategy.
• Manage social media campaigns and day-to-day activities.
• Monitor trends and applications in social media tools.

Skills

Project management skills

Social media platforms knowledge

Communication skills

Creativity

Technical understanding

Education

Bachelor's degree

Job description

HUMAN RESOURCES VISION

We will strive to create and maintain a community of winning talent which feels valued and lives the connection to the brand in whatever we do. We will provide the freedom and support where individuals can demonstrate their skills and abilities; grow and reach their potential in a performance reward driven environment. We will embrace diversity and inclusion and will act honestly and ethically in everything we do; aspiring to be the employer of choice.

POSITION PURPOSE

The Social Media Executive will implement the hotel’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Additionally, the role will require a close cooperation with operational departments to deliver an excellent guest experience before, during and after the guest stay.

ESSENTIAL FUNCTIONS

• Implement the hotel’s social media strategy to define programs that use social media marketing techniques to increase visibility, engagement and guest satisfaction for the hotel.
• Coordinate with stakeholders across the hotel to ensure social media strategy effectiveness and encourage adoption of relevant social media techniques into the corporate culture and into all of the hotel’s products and services
• Work with the social media regional team and hotel’s different departments to ensure social media tools are kept up to date
• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
• Manage presence in social networking sites including Facebook, Twitter, LinkedIn, YouTube, Pinterest and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Become an advocate of the hotel in social media spaces, engaging in dialogues and answering questions where appropriate, train other hotel associates on social media rules of engagement.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
• Monitor trends and applications in social media tools and appropriately apply that knowledge to increasing the use of social media at Sheraton Grand Hotel, Dubai
• Online reputation management, which is keeping an eye out for negative or criticism of hotel's brands, and helping to address the problems when necessary

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

• Strong project management or organizational skills
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, YouTube, Twitter, Flickr, Pinterest etc.) and how they can be deployed in different scenarios
• Knowledge of blogging ecosystem relevant to the hotel’s field
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
• Team player, with the confidence to take the lead in Social media field
• Good technical understanding and can pick up new tools quickly
• Financial and quantitative analysis of Social Media efforts
• Public relations, SEO, Sales, Community Management experience, a plus

ATTRIBUTES – the key attributes for this position include:

• Creativity
• Willingness to experiment
• Ability to deal with uncertainty
• Focus and determination
• Ability to synthesize large amounts of data into actionable information
• Excellent English writing skills and a willingness to use them
• Persuasiveness
• Ability to create great working relationships with all levels within the company and across multiple disciplines
• Sense of humor

QUALIFICATION STANDARDS

We do expect that you do have the experiences/ behaviors below. You:

• Totally embrace the philosophy of guest and customer service and own the guests;
• Identify yourself with the hotel’s brand and operating philosophy;
• Possess a warm and friendly demeanor;
• Strive to achieve satisfaction and delight of internal and external customers;
• Are detail oriented and hands on;
• Are a team player with strong interpersonal skills;
• Have the potential to develop into a leader, motivate and develop self and other associates;
• Demonstrate self-confidence, energy and enthusiasm;
• Have immaculate personal presentation e.g. grooming and conversational ability;
• Have knowledge of hotel computer systems and other IT related applications;
• Uphold ethical business practices.

EDUCATION

Bachelor's degree required.