Social Media Executive

PlaceUp; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company is seeking a creative and performance-driven Social Media Executive to enhance their presence on platforms like Instagram and Facebook. This role involves managing content strategies, influencer coordination, and supporting lead generation initiatives through both organic and paid activities. The ideal candidate should have 2-4 years of experience, strong communication skills, and a solid understanding of social media dynamics.

Qualifications

• 2-4 years of experience in social media management.
• Excellent English communication skills; Arabic is a plus.
• Strong copywriting skills for social media.

Responsibilities

• Manage and grow social media accounts across various platforms.
• Develop and implement content strategies for engagement.
• Monitor and engage with audience comments and messages.

Skills

Communication

Social Media Management

Content Creation

Influencer Engagement

Lead Generation

Tools

Buffer

Hootsuite

Meta Business Suite

Canva

Google Analytics

Job description

Job Purpose

We are seeking a creative and performance-driven Social Media Executive to manage andgrow our presence across multiple social platforms. This role will contribute to content planning,community engagement, performance tracking, influencer coordination, and support both brandawareness and lead generation efforts through organic and paid activities.

Key Responsibilities

1. Social Media Management

• Manage and grow our social media accounts across Instagram, Facebook, TikTok,YouTube, LinkedIn, and other relevant platforms.
• Develop and implement platform-specific content strategies to boost engagement,visibility, and conversions.
• Plan and maintain a comprehensive content calendar aligned with brand campaigns andbusiness objectives.
• Monitor, respond to, and engage with audience comments and messages in a timely andbrand-aligned manner.

2. Content Collaboration

• Work closely with the graphic designer to produce engaging visuals and video content.
• Contribute to content ideation and storytelling strategies that resonate with targetaudiences.
• Write creative and effective captions tailored for different platforms in English (Arabic is aplus).

3. Influencer Engagement

• Identify and reach out to relevant influencers and manage ongoing collaborations.
• Maintain and update a database of influencers and track their performance in
• campaigns.
• Evaluate the effectiveness of influencer collaborations and support reporting.

4. Strategic Execution

• Support the development and execution of comprehensive social media strategiesfocused on brand growth, audience engagement, and lead generation.
• Align organic and paid social media activities with broader marketing campaigns.
• Stay up to date with trends, platform changes, and algorithm updates and proposecreative ideas accordingly.

5. Analytics & Reporting

• Utilize tools such as Meta Business Suite, Buffer, Hootsuite, and Google Analytics tomonitor KPIs like reach, engagement, click-through rates, and conversions.
• Prepare monthly performance reports and extract actionable insights to optimizeperformance.
• Adjust messaging and targeting based on audience behavior and campaign results.

6. Paid Campaign Support

• Assist in the creation and optimization of paid social media campaigns, including postboosting and audience targeting.
• Contribute to A/B testing and retargeting efforts to improve ROI and lead quality.
• Collaborate with the marketing and content teams to align paid activities with brandmessaging and SEO goals.Required Skills and Qualifications

Required Skills and Qualifications

• 2 -4 years of relevant experience in social media management and digital marketing.
• Solid understanding of major social media platforms and audience behavior.
• Excellent English communication skills; Arabic proficiency is a significant advantage.
• Proficient with Buffer, Hootsuite, Meta Business Suite, Canva, and Google Analytics.
• Strong copywriting skills for social media.
• Experience in influencer outreach and community engagement.
• Understanding of lead generation strategies and the social media sales funnel.