Social Media Executive

Ounass; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Ounass in Dubai is seeking a Social Media Executive on a 3-month maternity cover to support planning, creation and delivery of social content across our channels, strengthening brand awareness and audience engagement in luxury fashion.

You will collaborate with Content, Brand, Commercial and Digital teams to ensure timely delivery, adapt content for regional markets and track performance with regular reports and insights.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–3 years in social media, digital marketing, or related role (luxury/fashion preferred).
• Experience managing social media channels and content calendars.
• Strong copywriting and editing skills with excellent communication.
• English proficiency and ability to work in fast-paced environment.

Responsibilities

• Supporting the development and delivery of social media strategies and content plans across relevant platforms.
• Planning, scheduling and publishing engaging content in line with campaign objectives, brand guidelines and trading priorities.
• Creating and adapting copy for social media posts, stories, reels and other platform-specific formats.
• Coordinating with Creative, Content, Brand, Commercial and Digital teams to ensure timely delivery of social media assets.
• Supporting the execution of product launches, seasonal campaigns and brand activations across social channels.
• Managing the social media content calendar and ensuring all activity is delivered accurately and on schedule.
• Monitoring social media channels, responding to comments and messages, and escalating issues where appropriate.
• Identifying trends to inform content development and audience engagement.
• Supporting influencer and partnership activity by coordinating content requirements and timelines.
• Adapting content for local audiences while maintaining brand identity.
• Tracking performance and preparing regular reports on reach, engagement, growth, traffic and conversion.
• Using insights to recommend content improvements and optimize activity.
• Supporting paid social activity by coordinating assets, copy and campaign requirements.
• Ensuring content is accurate, on-brand, compliant and aligned with guidelines.
• Keeping up to date with platform developments and best practices.

Skills

Social media management

Copywriting

Analytics

Time management

Stakeholder management

Collaboration

English proficiency

Education

Bachelor's degree in Marketing, Communications, Media, or another relevant field

Tools

Social media management tools

Publishing tools

Analytics tools

Monitoring tools

Job description

The Social Media Executive will support the planning creation and delivery of social media content across Ounass channels during a 3-month maternity cover period The role will help strengthen brand awareness audience engagement and commercial performance by delivering relevant platform-specific content that reflects our luxury positioning and wider marketing priorities Working closely with the Social Media Content Creative Brand Commercial and Digital teams the successful candidate will contribute to an engaging and consistent social media presence across regional and international markets

What You ll Be Doing

• Supporting the development and delivery of social media strategies and content plans across relevant platforms
• Planning scheduling and publishing engaging content in line with campaign objectives brand guidelines and trading priorities
• Creating and adapting copy for social media posts stories reels and other platform-specific formats
• Coordinating with Creative Content Brand Commercial and Digital teams to ensure timely delivery of social media assets
• Supporting the execution of product launches seasonal campaigns brand activations and commercial initiatives across social channels
• Managing the social media content calendar and ensuring all activity is delivered accurately and on schedule
• Monitoring social media channels responding to comments and messages and escalating customer or brand-related issues where appropriate
• Identifying relevant cultural fashion beauty luxury and platform trends to inform content development and audience engagement
• Supporting influencer creator and partnership activity by coordinating content requirements approvals and publishing timelines
• Working with regional teams to adapt content for local audiences while maintaining a consistent brand identity
• Tracking social media performance and preparing regular reports on reach engagement audience growth traffic and conversion
• Using performance insights to recommend content improvements and support ongoing optimisation of social media activity
• Supporting paid social activity by coordinating assets copy and campaign requirements with relevant teams
• Ensuring social media content is accurate on-brand compliant and aligned with approved visual and verbal guidelines
• Keeping up to date with platform developments social media tools and best practices to support innovative and effective content delivery
• Taking ownership of assigned deliverables while contributing positively to the wider Marketing and Social Media teams

Ready to create engaging social experiences and help shape the Ounass brand

What We re Looking For

• Bachelor s degree in Marketing, Communications, Media, or another relevant field
• 2 3 years of experience in social media, digital marketing, content, or a related role, ideally within luxury, fashion, beauty, retail, or e-commerce
• Experience managing social media channels, content calendars, and publishing schedules
• Strong copywriting and editing skills, with excellent written and verbal communication
• Good understanding of social media platforms, formats, audience behaviours, and content best practices
• Experience using social media management, publishing, analytics, and monitoring tools
• Strong awareness of luxury, fashion, beauty, retail, cultural, and digital trends
• A creative and commercially minded approach to content development
• Good understanding of social media performance metrics and the ability to turn data into practical recommendations
• Strong attention to detail, organisation, and time-management skills, with the ability to manage multiple deadlines
• Excellent collaboration and stakeholder-management capabilities
• The ability to work effectively in a fast-paced, changing environment and respond quickly to emerging opportunities
• A proactive, flexible, and solutions-focused approach suitable for a short-term maternity cover assignment
• Proficiency in English