Social Media Executive

Emirates Park Zoo; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the Abu Dhabi area seeks a proactive Social Media Executive to enhance its online presence. Responsibilities include managing daily content, engaging with communities, and executing campaigns across platforms like Instagram and TikTok. The ideal candidate will have a Bachelor’s degree in Marketing or a related field and 1-2 years of social media experience, ensuring content is timely, engaging, and strategic. Join us to contribute to our branding efforts and community engagement initiatives.

Qualifications

• 1-2 years of social media management experience.
• Familiar with Instagram, Facebook, TikTok, LinkedIn.
• Basic understanding of social media analytics.

Responsibilities

• Schedule and publish daily content across all platforms.
• Monitor and respond to audience comments and messages.
• Provide performance reports with observations and suggestions.

Skills

Writing skills

Communication skills

Creative mindset

Attention to detail

Organizational skills

Community management

Multitasking

Problem-solving

Education

Bachelor’s degree in Marketing, Media, Communications, or related field

Tools

Hootsuite

Buffer

Meta Business Suite

Canva

CapCut

Job description

The Social Media Executive is responsible for daily content scheduling, audience interaction, and platform management across all social media channels. This role plays a key part in maintaining an active online presence, fostering engagement, and ensuring timely delivery of content in alignment with ongoing campaigns and brand messaging.

Job Responsibilities

• Content Scheduling & Publishing
• Post daily content across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) according to the content calendar.
• Coordinate with designers and videographers to ensure timely delivery of required visual assets.
• Write engaging and brand-appropriate captions and hashtags in English and Arabic.

2. Community Management

• Monitor and respond to comments, direct messages, and mentions in a professional and timely manner.
• Escalate sensitive inquiries or customer service concerns to the sales department.
• Engage with followers and relevant communities to build a positive brand presence.

3. Platform Monitoring & Insights

• Provide regular performance reports to the Social Media Manager with observations and suggestions.
• Stay up to date with trends, hashtags, and platform updates.

4. Campaign Support

• Assist in the execution of paid and organic social media campaigns.
• Support influencer collaborations and user-generated content promotions.

Participate in brainstorming sessions for content ideas, seasonal campaigns, and new formats.

Education

Bachelor’s degree in marketing, Media, Communications, or a related field.

Requirements

Experience :

• 1–2 years of experience managing social media platforms, preferably in a brand or agency setting
• Strong writing and communication skills with attention to tone and detail
• Familiar with Instagram, Facebook, TikTok, LinkedIn, and platform management tools (e.g., Hootsuite, Buffer, or Meta Business Suite)
• Basic understanding of social media analytics
• Creative mindset, team player, and highly organized
• Basic design or video editing skills (Canva, CapCut, etc.) is a plus.
• Consistency and timeliness of content posting
• Engagement rate and follower growth
• Response time and quality of community management
• Contribution to campaign success and platform innovation
• Accuracy and reliability in performance reporting.
• Excellent communication and relationship-building abilities.
• Strong multitasking, time management, and problem-solving skills.
• Detail-oriented
• Team player with adaptability and stress management.
• Integrity and confidentiality in handling sensitive information.

Proactive approach to process improvement and staying current with Marketing practices.