Social Media Director

MCG Talent; United Arab Emirates; On-site; AED 90,000 - 150,000; Full time

Job summary

An award-winning creative agency is seeking a Head of Social to lead their regional social media initiatives. This role is pivotal in shaping social strategies that resonate culturally and creatively. The ideal candidate will bring over a decade of experience in creative agencies, demonstrating a strong grasp of the Middle Eastern cultural landscape and a knack for innovative, social-first campaigns. You'll collaborate with diverse teams, mentor talent, and drive impactful brand narratives across platforms like Meta and TikTok. This is a unique opportunity to influence the future of social media within a dynamic and forward-thinking environment.

Qualifications

• 10+ years in creative agencies with leadership on social-first campaigns.
• Deep experience in platform strategy across various social media.

Responsibilities

• Build and define best-in-class social strategies across platforms.
• Drive creative expression of brands in the social space.

Skills

Leadership in Creative Agencies

Social Media Strategy

Cultural Understanding of the Middle East

Creative Problem Solving

Client Relationship Management

Tools

Meta

TikTok

Twitch

Discord

Weibo

Job description

???? Head of Social Award-Winning Creative Agency

Location: Dubai | Full-Time | Global Creative Network

We're working with a standout creative agency known for bold thinking and culture-shaping campaigns in search of a Head of Social to elevate and lead their regional social media offering.

This role sits at the intersection of creative, culture, and innovation. We're looking for someone who blends strategic firepower with conceptual flair who can build brands through culturally resonant, social-first ideas and translate data into impact.

You'll be leading the charge on:

• Building and defining best in class social strategies across platforms
• Driving the creative expression of brands in the social space from always on to big campaigns
• Partnering with creatives, strategists, and tech teams to push innovation (think VR/AR, AI, and platform native storytelling)
• Mentoring teams, shaping client relationships, and evolving agency capabilities
• Owning the agency's social product with a strong voice in pitches and thought leadership

? What You Bring:

• 10+ years in creative or integrated agencies, with proven leadership on social-first campaigns
• Deep experience in platform strategy across Meta, TikTok, Twitch, Discord, Weibo and more
• A knack for turning complex business problems into bold creative ideas
• A strong understanding of the Middle East cultural and digital landscape
• Ability to lead teams, shape creative ideas, and pitch with confidence
• A commercial mind, capable of spotting growth opportunities and building client trust

If you're the kind of leader who doesn't wait for a brief, you spot the moment, shape the conversation, and bring your team with you, this is a rare opportunity to shape the future of social from the inside out.