Social Media Content Creator & Brand Storyteller

Skinny Genie Bakery LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Skinny Genie, a leading gluten-free bakery in Dubai, is on the lookout for a passionate Social Media Content Creator & Brand Storyteller. This role involves crafting compelling narratives, creating engaging digital content across various platforms, and engaging with the community to grow the brand. The ideal candidate will have a strong background in content creation, excellent writing skills in English, and a passion for wellness and healthy living. Join a supportive team dedicated to inspiring a healthier lifestyle through delicious baked goods.

Benefits

Exclusive tastings and perks

Qualifications

• Proven experience in content creation and digital storytelling.
• Excellent writing skills in English; knowledge of Arabic or French is a plus.
• Skills in photography/videography with an aesthetic eye.

Responsibilities

• Develop creative content for social media platforms.
• Plan and execute a social media calendar.
• Interact with the community and analyze content performance.

Skills

Content creation

Social media management

Writing skills

Photography/videography

Editing apps proficiency

Interest in healthy eating

Organizational skills

Creativity

Familiarity with local scenes

Understanding of AI tools

Tools

Canva

CapCut

Adobe Suite

Job description

Are you passionate about crafting compelling stories and creating vibrant content?

Skinny Genie, Dubai’s leading gluten-free bakery, is seeking a creative and talented Social Media Content Creator & Brand Storyteller to join our innovative team!

About Us

Skinny Genie is dedicated to bringing delicious, healthy, and gluten-free baked goods to the UAE. As a thriving wholesale bakery, we’re committed to enhancing well-being and inspiring healthier living through our products and brand.

Your Mission

• Shape and share Skinny Genie’s story across all digital channels.
• Grow our brand presence and engage with our dedicated community.
• Convey our values of authenticity, inclusivity, and passion for healthy living.

Key Responsibilities

• Develop creative content for Instagram, Facebook, LinkedIn, TikTok, and emerging platforms.
• Plan and execute a social media calendar aligned with marketing goals and product launches.
• Write captivating copy, take eye-catching photos/videos, and design simple graphics.
• Interact with the community—respond to comments, messages, and foster partnerships with influencers.
• Monitor social trends, analyze content performance, and suggest data-driven improvements.
• Support campaigns around new products, events, and wellness initiatives.

Why Join Skinny Genie?

• Work in a creative, supportive environment that values innovation.
• Be part of a purpose-driven business making a real difference.
• Enjoy exclusive tastings and perks from the best gluten-free bakery in Dubai.

Skills

What We’re Looking For

• Proven experience in content creation, social media management, or digital storytelling.
• Excellent writing skills in English; French or Arabic is a plus.
• Skilled in photography/videography (mobile or DSLR), with an eye for aesthetics.
• Proficiency with editing apps (Canva, CapCut, Adobe Suite, or similar).
• Passion for healthy eating, wellness, and food culture.
• Strong organizational skills and creativity; ability to work independently and collaboratively.
• Based in Dubai, familiar with the local social and foodie scenes.
• Strong interest and understanding of AI tools relevant to the job.

Ready to bring our brand to life online?

We can’t wait to see your story take shape!