Social Editor

ITP Media Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A premier media organization in Dubai seeks a dynamic Social Editor to lead its social media strategy. You will shape the brand's digital presence across platforms like Instagram and TikTok, crafting engaging content that resonates with both local and global audiences. The ideal candidate has over three years of relevant experience and a strong understanding of contemporary storytelling within the luxury sector.

Qualifications

• 3+ years of experience managing social media for a premium editorial, fashion, culture, or lifestyle brand.
• Proven experience in growing and managing high-end social media accounts.
• Culturally aware with a deep understanding of both Middle Eastern and international audiences.

Responsibilities

• Develop and execute a social media strategy aligned with T Magazine's global standards.
• Manage all social platforms with a focus on visual storytelling and audience engagement.
• Write compelling copy for social media posts, headlines, and captions.

Skills

Experience managing social media for premium brands

Strong editorial sensibility

Understanding of platform nuances and trends

Excellent written and visual communication skills

Familiarity with photo/video editing tools

Cultural awareness of Middle Eastern and international audiences

Interest in luxury, arts, fashion, design, and culture

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Department : Editorial

Reporting to : Editor-in-Chief

About T Magazine :

T Magazine , The New York Times’ iconic style publication, explores the worlds of fashion, design, art, culture, and travel with depth, elegance, and authority. As we expand our presence in the Middle East, we're seeking a dynamic and culturally fluent Social Editor to lead and execute our social media strategy from our Dubai newsroom.

Role Overview :

As the Social Editor, you will be the digital voice of T Magazine Middle East across all social platforms. You’ll shape and curate our visual and editorial identity online, craft engaging content tailored to a regional and global audience, and work closely with editorial and creative teams to bring our stories to life digitally. This role is perfect for someone who lives and breathes social media, has a sharp editorial eye, and understands luxury, culture, and contemporary storytelling.

Key Responsibilities :

• Develop and execute a social media strategy aligned with T Magazine 's global standards and regional editorial calendar.
• Manage all social platforms (Instagram, X / Twitter, TikTok, Threads, Facebook, LinkedIn) with a focus on visual storytelling and audience engagement.
• Write compelling and on-brand copy for social media posts, headlines, and captions.
• Curate and schedule daily posts, reels, stories, and interactive features.
• Collaborate with editors, photographers, and designers to amplify editorial features and cover stories.
• Monitor trends, insights, and audience behavior to refine strategy and maximize reach.
• Work with marketing and commercial teams to support branded content and partnerships.
• Track KPIs, compile monthly performance reports, and provide recommendations to optimize growth.
• Ensure consistency in voice, tone, and aesthetic across all platforms.

Requirements :

3+ years of experience managing social media for a premium editorial, fashion, culture, or lifestyle brand.

Strong editorial sensibility and ability to translate complex stories into engaging social content.

Proven experience in growing and managing high-end social media accounts.

Deep understanding of platform nuances, trends, and algorithm changes.

Excellent written and visual communication skills.

Familiarity with photo / video editing tools (e.g., Adobe Creative Suite, Canva, CapCut).

Culturally aware with a deep understanding of both Middle Eastern and international audiences.

A keen interest in the luxury space, arts, fashion, design, and culture.

Preferred Qualifications :

Experience working with or for an international media brand.

Knowledge of Arabic is a plus, but not required.

Understanding of SEO and audience development best practices.