Social and Content Creator | BALR.

SUMWON STUDIOS; Dubai; On-site; AED 50,000 - 70,000; Full time

Job summary

A fashion brand group is seeking a Social and Content Creator to develop and execute content for BALR.'s SS 2026 relaunch. The ideal candidate will have 2-4 years of experience in social content creation, strong visual storytelling abilities, and a deep understanding of social media trends. This role offers a creative environment and benefits like annual leave and employee discounts.

Benefits

25 working days of annual leave, increasing to 30 after 1 year

30% employee discount on all SUMWON STUDIOS brands

Learning and development opportunities

Company social events

Qualifications

• 2–4 years of experience in social content creation, preferably in fashion or sports brands.
• Exceptional skills in creating engaging content across various mediums.
• Deep understanding of evolving trends on social platforms.

Responsibilities

• Develop and execute a dynamic social content calendar for multiple platforms.
• Create on-brand content that fuses BALR.'s legacy with new vision.
• Generate buzz around the SS 2026 relaunch.

Skills

Visual storytelling skills

Copywriting skills

Trendspotting

Understanding of social platforms

Experience in social content creation

Tools

Analytics tools (e.g., Sprout, Later, Hootsuite)

Job description

Job Title

Job Title: Social and Content Creator | BALR.

Location: Dubai

Reports to: Head of Brand

Company Overview

SUMWON STUDIOS is a fashion brand group, with an innovative and creative approach to developing & designing direct-to-consumer fashion brands for a diverse global customer base.

The current brands we run are MISSGUIDED, SUMWON, AiiRZ and KiZN. Our team of talented designers, trend forecasters, and industry experts collaborate seamlessly to bring our vision to life.

We leverage our expertise in market research, consumer insights, and design excellence to create brands that resonate with consumers. We are proud to have forged a strategic and exclusive relationship with one of the largest fashion retailers in the world. This partnership enables us to expand our reach and distribute our brands to a global audience of over 150 million customers. Where others perceive limits, we perceive opportunities.

We're building our team - ready to challenge everything and embrace bold, new-age thinking. We honour and celebrate individuality, building an international space where everyone can feel inspired and thrive.

About the Role

As the Social Content Creator for BALR., you'll be at the creative crossroads of fashion, sport, culture, storytelling, and digital marketing. You'll help craft the next era of BALR.’s visual voice across platforms as the brand undergoes its SS 2026 transformation.

What you’ll do

• Develop and execute a dynamic social content calendar (Instagram, TikTok, YouTube, Twitter/X, etc.) that amplifies BALR.’s relaunch narrative.
• Create on-brand content - photos, reels, stories, short videos, textual copy - that fuses BALR.’s legacy with Sumwon’s renewed vision for SS 2026.
• Hype the acquisition narrative - celebrate the new backing by Sumwon Studios and frame the launch as the dawn of an exciting new era.
• Generate buzz around the SS 2026 relaunch - tease with imagery, countdowns, behind‑the‑scenes, athlete and influencer collaborations.
• Collaborate closely with creative, design, marketing, and PR teams to align content with overarching relaunch strategies.
• Monitor and interpret social performance analytics - engage with community feedback, iterate on campaigns, and highlight emerging stories.
• Stay ahead of fashion, sports, and digital trends - identify creative opportunities to innovate.
• Explore and test emerging content formats (like shoppable content, livestreams, or UGC activations).

What you’ll bring

• 2–4 years of experience in social content creation, preferably in fashion, lifestyle, or sports brands.
• Exceptional visual storytelling skills - capable of creating engaging content across video, photo, and written mediums.
• Deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and their evolving trends.
• Excellent copy skills - concise, impactful, brand‑aligned writing.
• A knack for trendspotting, cultural insights, and digital innovation.
• Experience in campaign timing/teasing strategies, especially around brand launches or rebrands.
• Familiarity with analytics tools like Sprout, Later, Hootsuite, or native dashboards.
• Team‑oriented, fast‑paced, proactive, with an appetite for bold, creative risk-taking.

What we'll bring

• 25 working days of annual leave, going up to 30 working days after 1 year
• 30% employee discount on all SUMWON STUDIOS brands
• Learning and development opportunities
• Company social events
• The coolest colleagues you can find

Why Join Us?

• SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative, ambitious team, and help us build a brand that resonates.