SEO Specialist

Bigbang Its; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital marketing firm in the UAE is seeking an experienced SEO/SEM expert to manage search engine optimization and marketing strategies. The role involves optimizing content, managing PPC campaigns, and implementing best practices to enhance online visibility and ROI. Candidates should possess proven expertise in both SEO and SEM, along with a degree in a quantitative field.

Qualifications

• Proven experience in SEO/SEM and handling PPC campaigns.
• Solid understanding of performance marketing and online acquisition.
• Demonstrated use of analytics tools and knowledge of algorithms.

Responsibilities

• Manage SEO activities including content strategy and link building.
• Execute and analyze PPC campaigns to maximize ROI.
• Collaborate with teams to implement SEO best practices.

Skills

SEO

SEM

Performance marketing

Conversion optimization

Online customer acquisition

Website analytics tools

A/B testing

HTML

CSS

JavaScript

Ranking factors knowledge

Education

BS/MS degree in a quantitative, test-driven field

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field