SEO/Digital Marketing Specialist

BENO; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

BENO is seeking a results-driven SEO/SEM Specialist to elevate online visibility in the UAE markets. You will develop and execute cost-efficient strategies, optimize semantic core and landing pages, and drive inbound traffic while collaborating with cross-functional teams.

The role requires strong English and Arabic communication, experience with analytics tools, and hands-on experience in ads management and campaign optimization. Join a fast-growing marketing team in Dubai.

Qualifications

• Experience leading organic search efforts and SEM campaigns.
• Experience reporting on SEO activities and monitoring website performance.
• Familiarity with CR, CTR, ROI, LTV and ARPU metrics.
• Experience with semantic core and keyword optimization.

Responsibilities

• Research and analyze trends to identify cost-effective SEM methods and SEO strategies.
• Implement strategies to increase inbound traffic and build online presence in target markets.
• Monitor website traffic and tweak SEO campaigns to rank on the first search results page.
• Monitor and report on progress and effectiveness of SEM campaigns and website.
• Work closely with other teams to achieve marketing objectives.

Skills

SEO/SEM strategy

Keyword optimization

Analytics & reporting

A/B testing

Landing page optimization

HTML/CSS/JS basics

English & Arabic fluency

Cross-team collaboration

Education

Bachelor's/Master's in Marketing or related field

Tools

Google Analytics

Firebase

Hotjar

Google Ads

Job description

Responsibilities

• Research and analyze trends to identify cost-effective SEM methods and SEO strategies
• Implement strategies to increase inbound traffic and build online presence in target markets
• Monitor website traffic and tweak SEO campaigns to rank in the first search results page
• Monitor and report on progress and effectiveness of SEM campaigns and website
• Work closely with other teams to achieve marketing objectives

Requirements

• 4+ years managing organic search efforts in SEM
• BS/MS degree in marketing or related field
• Experience leading SEO/SEM, email, social media or display advertising campaigns
• Experience with semantic core and keyword optimization
• Experience reporting on SEO activities and maintaining website pages
• Familiarity with CR, CTR, ROI, LTV and ARPU advertising metrics
• Excellent spoken and written English and Arabic
• Experience optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of analytics tools such as Google Analytics, Firebase and Hotjar
• Experience setting up and optimizing Google Ads campaigns
• Working knowledge of HTML, CSS and JavaScript

Preferred Qualifications

• Experience in the vehicle renting industry

About the Company

Beno is focused on scaling its traffic and online brand footprint through search and content marketing.