SEO And Digital Marketing Specialist

AFC Holidays Group; Dubai; On-site; AED 67,000 - 100,000; Full time

Benefits offered by this job

Meals provided

Incentive travel opportunities

Employment visa & Emirates ID

Medical insurance

Other benefits per UAE Labour Law

Job summary

AFC Holidays Group is seeking an experienced SEO & Digital Marketing Specialist to lead and optimize our online presence in the UAE. You will manage SEO, Google Ads, and social media campaigns to drive qualified leads and maximize ROI.

The role requires hands-on expertise across on-page, off-page, technical SEO, paid advertising, GA4 and GTM, with a focus on data-driven improvements and cross-functional collaboration with the Creative and Development teams. UAE residency is essential.

Qualifications

• 3–5 years hands-on SEO and digital marketing experience.
• Strong knowledge of on-page, off-page and technical SEO.
• Proven experience managing Google Ads campaigns and optimizing lead generation.
• Experience publishing content across Facebook, Instagram, YouTube, TikTok and LinkedIn.
• Good understanding of GA4, GSC, GTM, schema markup and conversion tracking.
• Strong analytical skills to interpret rankings, campaign performance, costs and ROI.
• Excellent organizational skills to manage multiple channels independently.

Responsibilities

• Manage and optimize 200+ targeted keywords and monitor ranking changes.
• Execute on-page, off-page and technical SEO strategies and coordinate with Dev team.
• Monitor Search Console, GA4, Business Profile, and other SEO tools to improve visibility.
• Prepare monthly SEO reports and present insights to stakeholders.
• Manage AFC Holidays' social media across Facebook, Instagram, YouTube, TikTok and LinkedIn.
• Publish daily content (Stories, Reels, posts) and monitor engagement and performance.
• Coordinate social promotions and paid campaigns to boost brand visibility.
• Manage Google Ads campaigns across Search, Display and YouTube; track CPL and ROI.
• Analyze marketing spend and optimize campaigns for lead generation.
• Produce monthly performance reports comparing SEO and advertising results.

Skills

SEO & digital marketing

On-page SEO

Off-page SEO

Technical SEO

Google Ads campaigns

Social media publishing

GA4 & GTM

Google Search Console

Schema markup

Conversion tracking

Analytics & ROI

Multichannel management

Tools

Google Ads

Google Analytics 4

Google Tag Manager

Google Search Console

Job description

Job Description:

********************************CANDIDATE MUST BE LOCATED IN UAE*********************************

Join Our Digital Marketing Team!

AFC Holidays is looking for a results-driven SEO & Digital Marketing Specialist to manage and optimize our SEO, Google Ads, and social media marketing activities.

We are seeking an all-round digital marketing professional with strong practical expertise in both SEO and paid advertising, along with the ability to manage daily social media publishing across multiple platforms.

The ideal candidate will be analytical, proactive, and focused on improving keyword rankings, generating quality leads, optimizing advertising expenditure, and maximizing marketing ROI.

Key Responsibilities

SEO & Website Performance

• Manage and optimize 200+ targeted keywords, monitoring ranking improvements, drops, and growth opportunities.
• Execute on-page, off-page, and technical SEO strategies, including keyword research, backlink building, competitor analysis, and schema markup.
• Monitor Google Search Console, Google Analytics 4, Google Business Profile, and other SEO tools to improve organic visibility and website performance.
• Prepare monthly SEO reports and coordinate with the Development Team on technical SEO requirements and implementation.

Social Media Management

• Manage AFC Holidays' social media accounts across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
• Schedule, publish, and manage daily Stories, Reels, carousels, images, and other content prepared by the Creative Team.
• Maintain a consistent publishing schedule, typically 5–10 Stories and 1–2 posts daily, while monitoring engagement, reach, and content performance.
• Coordinate social media promotions and paid campaigns to improve brand visibility and engagement.

Google Ads, Analytics & Marketing Performance

• Manage and optimize Google Ads campaigns across Search, Display, and YouTube, monitoring keywords, budgets, conversions, and campaign performance.
• Analyze marketing expenditure, cost per lead (CPL), and return on investment (ROI) to improve campaign efficiency and lead generation.
• Prepare monthly performance reports comparing SEO rankings, advertising results, and overall marketing performance against the previous month and the same period last year.
• Present performance insights and actionable recommendations during monthly management meetings, using Google Analytics 4, Google Tag Manager, and other relevant marketing tools.

Skills & Qualifications

• Minimum 3-5 years of hands-on experience in SEO and digital marketing.
• Strong knowledge of on-page, off-page, and technical SEO.
• Proven experience managing Google Ads campaigns and optimizing lead generation.
• Experience managing and publishing content across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
• Good understanding of Google Analytics 4, Google Search Console, Google Tag Manager, schema markup, and conversion tracking.
• Strong analytical skills with the ability to interpret keyword rankings, campaign performance, advertising costs, and ROI.
• Excellent organizational skills and the ability to manage multiple digital marketing channels independently.

Salary & Benefits

• Monthly Salary: AED 6,000-9,000, depending on experience and suitability.
• Performance-Based Incentives: Attractive incentives based on performance.
• Meals: Provided by the company.
• Incentive Travel Opportunities: Opportunities to travel based on performance.
• Employment Visa & Emirates ID: Provided by the company, subject to applicable UAE requirements.
• Medical Insurance: Provided by the company.
• Additional Benefits: As per UAE Labour Law.

Important Requirements

• Experience: Minimum 3-5 years in SEO and digital marketing.
• Location: Applicants must currently reside in the UAE.
• Core Requirement: Practical, hands-on experience in both SEO and paid digital marketing is essential.

Requirements: