SEO and Digital Marketing

Snaphunt; Sharjah; On-site; AED 30,000 - 60,000; Full time

Job summary

An established industry player in the education sector is seeking a dynamic Digital Marketing Specialist to join their team. This role offers a unique opportunity to develop and implement comprehensive digital marketing strategies, optimize online assets, and drive performance marketing initiatives. You'll collaborate with creative teams to craft compelling content and execute viral campaigns across social media platforms. If you're goal-driven and thrive in fast-paced environments, this is the perfect chance to advance your career in a leading professional training academy in Dubai, UAE.

Qualifications

• At least 1 year experience in Digital Marketing or SEO/SEM.
• Strong attention to detail and high-quality work.

Responsibilities

• Develop and implement digital marketing programs aligned with brand plans.
• Analyse campaign results and provide actionable insights.
• Drive performance marketing across various channels.

Skills

Digital Marketing

SEO/SEM

Content Creation

A/B Testing

Data Analysis

Social Media Marketing

Employer Branding

Education

Bachelor's Degree in Marketing or related field

Job description

The Offer

• Opportunity within a company with a solid track record of performance
• Join a market leader within Education
• Strong opportunities to progress your career

The Job

You will be responsible for :

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and controlling the digital marketing budget and spend by allocating budgets to different channels.
• Using A / B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Driving performance marketing via various channels.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Designing and developing a strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measure the success of employer branding initiatives.

The Profile

• You have at least 1 year experience, ideally in Digital Marketing or SEO/SEM within the Professional Services industry.
• Experience within this industry would be a strong advantage.
• You pay strong attention to detail and deliver work that is of a high standard.
• You are adaptable and thrive in changing environments.
• You are highly goal-driven and work well in fast-paced environments.

The Employer

Our client is the leading professional training academy in Dubai, UAE. They offer a diverse range of training programs for kids and adults in Dance, Music, Fine Arts, and Fitness, catering to students of all levels, from elementary to professional.