Senior UX Copywriter (English)

Marc Ellis; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in Dubai seeks a Lead UX Writer fluent in Arabic and English to enhance user experiences across digital platforms. In this role, you'll craft compelling content, mentor junior writers, and collaborate closely with design teams to ensure cohesive user journeys. With 8+ years of experience in UX writing or content creation, you will help drive user engagement and satisfaction through effective communication.

Qualifications

• 8+ years of experience in content creation or UX writing.
• Native Arabic speaker, fluent in UK English.
• Demonstrated leadership and mentoring skills.

Responsibilities

• Craft user-friendly copy for digital platforms.
• Collaborate with designers for cohesion between visuals and text.
• Lead and mentor a team of copywriters.

Skills

Content Creation

UX Writing

Human-Centered Design

SEO Principles

Basic HTML

Education

Bachelor’s degree in English, Communication, Marketing, or a related field

Tools

Content Management Systems (CMS)

Job description

Job Title: Lead UX Writer (Arabic & English)

Duration: 06 Months (Extendable | Long-Term on Marc Ellis Payroll)

Location: Onsite – Dubai, UAE

Role Overview:

The candidate will join the Design Team within the Digital Office organization. In this role, they will be
responsible for leading and crafting compelling, user-centric written content that elevates the overall user
experience across our digital platforms. The ideal candidate will serve as a bridge between design and
communication, ensuring that written narratives seamlessly align with visual elements to deliver intuitive,
engaging, and cohesive user journeys.

Key Responsibilities:

• Craft clear, concise, and user-friendly copy for websites, mobile applications, and digital platforms.

• Collaborate closely with designers to ensure cohesion between visual elements and written content.

• Define and implement a consistent and effective tone of voice across all digital touchpoints.

• Estimate copywriting efforts based on project requirements and propose detailed plans aligned with

deadlines and milestones.

• Lead and mentor a team of copywriters, offering guidance, feedback, and fostering a collaborative,

creative, and high-performance environment.

• Optimize and iterate UX copy through user feedback, A/B testing, and data-driven insights.

• Conduct audits of existing content and propose actionable enhancements within agreed timelines.

• Analyse user feedback and behaviour to continuously improve and refine digital copy.

• Work cross-functionally with Marketing, Brand, Experience, and Product teams to deliver cohesive,
impactful user experiences.

• Integrate into UX Design and Agile delivery teams, contributing throughout the product lifecycle.

• Communicate and present UX copy recommendations clearly to stakeholders.

• Demonstrate strong attention to detail and exceptional organizational skills.

• Receptive to constructive feedback and able to make necessary adjustments to meet user and
stakeholder needs.

Education & Language Proficiency:

• Bachelor’s degree or higher in English, Communication, Marketing, or a related field.

• Proficient in reading and writing in UK English.

• Native Arabic speaker, with demonstrated fluency in GCC or UAE National dialect (reading & writing).

Professional Experience:

• 8+ years of experience in content creation, UX writing, or a related field.

• Proven experience in a relevant industry such as corporate, finance, or retail products.

• Experience in the Banking or Financial industry is a strong asset.

• Prior work experience within the GCC region is considered an advantage.

Knowledge & Technical Skills:

• Deep understanding of Human-Centered Design (HCD) practices.

• Proficient in:

o Content Management Systems (CMS)

o SEO principles

o Basic HTML

• Ability to:

o Ideate and contribute to creative processes.

o Translate ideas into compelling and engaging copy.

o Apply UX and instructional design principles to copywriting.

• Must present a diverse portfolio showcasing successful projects.

• Demonstrate:

o Clear impact on user experience through effective copy.

o Versatility in adapting writing style across industries and target audiences.

Behavioural Competencies:

• Thinking-Related:

o Strong problem-solving mindset: Proactive and solutions oriented.

o Thrives in ambiguous, high-pressure, and time-sensitive environments.

• People-Related:

o Excellent collaboration skills; works well in cross-functional teams.

o Communicates ideas clearly and gives/receives constructive feedback.

o Demonstrated leadership qualities, including coaching and mentoring peers to support UX
copy standards.

• Self-Related:

o Highly organized; able to manage multiple work streams and prioritize effectively.

o Adapts well to changing priorities with a resilient and proactive mindset.

o Encourages a collaborative, positive team culture.