Senior Specialist - Advertising and Promotion

Job Description

• Construct promotional activities and communication via fairs and events.
• Provide recommendations of new tactical Marketing initiatives to the Advertising and Promotion Manager and oversee integration into Marketing Campaigns, to make RTA Marketing campaigns unique.
• Maintain accurate, up-to-date information about the projects that are handled.
• Follow up with the media and advertising agencies in order to ensure on time delivery as per the required quality standards.
• Coordinate with related Advertising Agencies by providing them with a brief of the job and with all related information (scripts, pictures, dimensions, etc).
• Review the preparation and distribution of electronic, written, and verbal information to inform employees of project progress and related issues and risks.
• Assist in the implementation of promotional campaigns.
• Evaluate the artwork made by the companies and present the result to the senior management for approval.
• Identify bottlenecks with existing processes of planning and executing Marketing Campaigns.
• Plan and design promotional campaigns for all agencies.
• Identify key performance indicators and develop cost/benefits reports to measure the benefits of Marketing Campaigns.
• Analyze and improve business processes, services, and internal and external customer and RTA users' satisfaction level.
• Stay up-to-date on new and emerging technologies and their probable utilization in RTA business environment in order to improve services, performance and achieve a high satisfaction level of customers.
• Monitor and evaluate the effectiveness and progress of the campaigns.
• Participate in all Marketing Campaigns Executions assigned, ensure compliance with the Advertising and Promotion plan, and ensure target business benefits are being obtained.

Qualifications

• Bachelor in Business Administration / Marketing from a recognized University/Masters preferred with 8 years of experience in Media.
• Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
• Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
• Innovative problem-solver who can generate workable solutions and resolve complaints.
• Exceptional listener and communicator who effectively conveys information verbally and in writing.
• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
• Computer-literate performer with extensive software proficiency covering wide variety of applications.
• Resourceful & flexible team player who excels at building trusting relationships with customers and colleagues with ability to effectively prioritize and juggle multiple concurrent projects.

Job Category
Marketing, Promotion and Events
Advertiser
Roads and Transport Authority
Department
Marketing & Corporate Communication
Educational-level
Bachelor
Required Nationality
All Nationalities (Priority for UAE National)
Monthly Salary
Unspecified
Schedule-Time
Full time
Job Posting
26/02/2025
Unposting Date
27/03/2025