Senior Social Media Strategist

Client of Discovered MENA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An innovative fintech trading platform is on the lookout for a Senior Social Media Strategist to spearhead its regional presence across the UAE and MENA. This exciting role combines strategic vision with hands-on leadership, ideal for a creative professional with a data-driven approach. You will lead a talented team to craft a culturally relevant social media strategy that enhances brand awareness and drives engagement. If you have a strong background in social media within the fintech sector and are passionate about shaping impactful campaigns, this is a fantastic opportunity to make your mark in a dynamic environment.

Qualifications

• 7+ years of social media experience, ideally in fintech or financial services.
• Proven success managing regional strategies in UAE/MENA.

Responsibilities

• Develop and execute a regional social media strategy aligned with business goals.
• Lead a cross-functional content team of analysts, creatives, and videographers.

Skills

Social Media Management

Leadership Skills

Campaign Management

Data Analysis

Bilingual Fluency (English & Arabic)

Tools

Analytics Tools

Content Production Tools

Job description

Job description
Senior Social Media Strategist Fintech | Dubai
A fast-growing fintech trading platform based in Dubai is seeking a Senior Social Media Strategist to lead its regional presence across the UAE and MENA. This is a strategic, hands-on leadership role ideal for someone with deep regional expertise, creative vision, and a data-driven mindset. You'll manage a talented team and shape a bold, culturally relevant social media strategy that builds awareness, drives engagement, and fuels growth.

Key Responsibilities:

1. Develop and execute a regional social media strategy aligned with business goals
2. Lead a cross-functional content team of analysts, creatives, and videographers
3. Oversee daily content creation, community engagement, and influencer collaboration
4. Ensure platform compliance and cultural relevance in UAE/MENA markets
5. Analyse performance and deliver actionable insights to senior stakeholders

What You’ll Bring:

1. 7+ years of social media experience, ideally in fintech or financial services
2. Proven success managing regional strategies in UAE/MENA
3. Strong leadership, communication, and campaign management skills
4. Deep understanding of local market trends and cultural nuances
5. Bilingual fluency (English & Arabic highly preferred)
6. Experience with paid social, analytics tools, and content production

Apply Now!