Senior Social Media Manager- Bilingual

Anghami; Dubai; On-site; USD 60,000 - 80,000; Full time

Job summary

A leading digital entertainment platform in Dubai is seeking a Senior Social Media Manager to drive social media strategy and execution. This role involves collaboration with multiple teams to enhance brand presence and engagement on platforms like Instagram and TikTok. Candidates should have 6-8 years of experience in social media management, strong analytical skills, and fluency in both English and Arabic.

Qualifications

• 6-8 years of experience managing social media for a high-growth brand.
• Proven track record in building, engaging, and growing audiences across major platforms.
• Fluency in English and Arabic is required.

Responsibilities

• Lead the strategy and execution of social media presence for OSN+ and Anghami.
• Collaborate closely with brand marketing and creative teams.
• Monitor and report on social media performance and KPIs.

Skills

Creative thinking

Audience engagement

Content strategy

Social media analytics

Digital consumer behavior understanding

Education

Bachelor’s degree in marketing, Communications, Media or related field

Tools

Sprout Social

Meta Business Manager

Google Analytics

Job description

Join the Team at Anghami Inc.!

Anghami Inc. is home to two of the region’s most dynamic digital entertainment platforms—Anghami and OSN+. Together, they’ve created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.

Founded in 2012, Anghami is the MENA region’s leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform—it’s a hub for innovation, offering diverse entertainment experiences.

In 2024, Anghami joined forces with OSN+, the region's go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.

At Anghami Inc., we’re passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.

Be part of a team that's shaping the future of entertainment in the MENA region and beyond.

About the Role:

As Senior Social Media Manager,you will lead the strategy, execution, and performance of our social media presence for OSN+ and Anghami across all key platforms. This role requires a strong mix of creativity, strategic thinking, platform expertise as well as a good understanding of content tone and relevance. You’ll be instrumental in growing our audience, driving engagement, and amplifying key campaigns to support brand, content, and business goals.

You’ll collaborate closely with brand marketing, creative, content, CRM, and performance teams to ensure a consistent digital voice for OSN+ and Anghami across platforms like Instagram, TikTok, YouTube, Facebook, and Snapchat

Key Responsibilities:

Strategy & Planning

• Develop and execute the social media strategy for OSN+ and Anghami to support brand positioning, content launches, and business objectives.
• Lead the content calendar planning across all platforms, aligned with content priorities and marketing campaigns.
• Identify opportunities for platform-specific growth, community building, and brand differentiation.

Content Development and Execution

• Collaborate with in-house creative teams and agencies to develop high-impact, locally relevant social content.
• Oversee day-to-day publishing and community management, ensuring timely and engaging interactions with followers.
• Ensure creative consistency and brand tone of voice across all social content.

Campaign Amplification

• Partner with brand and content teams to integrate social into campaign planning and amplification strategies.
• Support paid social strategy and execution to maximize reach and ROI across platforms.
• Coordinate with influencer and content creator partnerships for UGC and organic reach.

Performance & Optimisation

• Monitor, track, and report on social media performance and KPIs, providing actionable insights and optimizations.
• Stay on top of platform trends, algorithm updates, and best practices to inform content and engagement strategies.
• Use audience insights and analytics tools to inform strategy and creative development.

Cross-Functional Collaboration

• Work closely with brand, content, CRM, and product teams to ensure social media reflects broader business and user engagement goals.
• Coordinate with regional teams to localize content and engage with key markets, particularly KSA.

Qualifications and Experience

• Educations: Bachelor’s degree in marketing, Communications, Media or a related field
• Experience: 6-8 years of experience managing social media for a high-growth brand, preferably in entertainment, media, or digital platforms.
• Proven track record in building, engaging, and growing audiences across Instagram, TikTok, YouTube, and Facebook.
• Strong understanding of creative storytelling, platform trends, and digital consumer behavior in the MENA region.
• Experience working with influencers and social media creators.
• Familiarity with publishing and analytics tools (e.g., Sprout Social, Meta Business Manager, TikTok Analytics, Google Analytics).
• Fluency in English and Arabic is required

Skills & Competencies:

• Creative thinker with a deep passion for entertainment and pop culture.
• Highly organized with strong attention to detail and the ability to manage multiple deadlines.
• Confident communicator with excellent writing skills and a strong sense of voice and tone.
• Data-driven mindset with the ability to translate insights into content and strategy improvements.
• Proactive, collaborative, and flexible in a fast-paced, evolving environment.