Senior Shopper & Customer Marketing Manager - Middle East

Reckitt; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in hygiene, health, and nutrition seeks a Senior Shopper & Customer Marketing Manager in Dubai. The role focuses on developing go-to-market strategies, fostering collaboration across teams, and managing trade marketing activities. Candidates should possess a minimum of 8 years of FMCG experience and a bachelor's degree. Join a dynamic environment that values inclusion and diverse experiences.

Benefits

Global Employee Resource Groups

Wellbeing benefits

Parental leave

Mental health programs

Qualifications

• 8+ years of FMCG experience in Sales, Trade Marketing, or Key Account Management.
• Proactive in data collection and analysis to identify growth opportunities.
• Complex business negotiations with major customers.

Responsibilities

• Develop and execute go-to-market strategies tailored to trade channels.
• Ensure excellence in store execution across key customers.
• Manage trade marketing activities within an allocated budget.

Skills

Trade Marketing

Data analysis

Collaboration

Sales negotiation

Education

Bachelor’s degree in business-related field

Job description

We are Reckitt, home to the world's best-loved and most trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. Join our global team united by this purpose to make access to high-quality hygiene, wellness, and nourishment a right, not a privilege.

Sales

Our Sales teams help deliver Reckitt's purpose by building shared success with our customers, making essential products accessible in stores and online. We focus on outperforming across all channels in highly competitive categories, fostering a dynamic, fast-paced environment where cross-functional collaboration is encouraged. We have around 10,000 salespeople worldwide, working in roles such as Field Sales, Key Accounts, Trade Marketing, and Category Development.

About the role

Join Reckitt as a Senior Shopper & Customer Marketing Manager and be at the forefront of driving growth and elevating brand presence. You will develop and execute go-to-market strategies tailored to our trade channels and customers. This role offers an opportunity to blend creativity with analytics, influencing sales and making a lasting market impact. Leave your mark on our business and grow your career with us.

Responsibilities

• Interact regularly with sales field force, Marketing, and Supply teams.
• Drive PLAN excellence in Width, Depth & Efficiency measures for your brand/channel.
• Ensure excellence in store (4P) execution across key customers and accounts.
• Maintain Price Corridor and Trade Pricing Balance across the country, catering to regional and channel needs.
• Manage trade marketing activities within the allocated budget, monitoring expenditures and reporting variances.
• Develop insights from field interactions to create consumer promotion propositions.
• Forecast demand planning aligned with liquidation strategies for each region/channel.
• Create push tactics (in-store executions) that complement pull strategies for holistic brand presence.
• Engage with stakeholders and resolve distributor claims amicably.
• Periodically manage the costing of trade promotions.
• Conduct internal audits of key customers, identify issues, and suggest solutions.

Experience required

• Proactive data collection and analysis to identify growth opportunities.
• Stakeholder relationship management and development.
• Complex business negotiations with major customers.
• Minimum bachelor’s degree in a business-related field from a recognized university.
• 8+ years of FMCG experience in Sales, Trade Marketing, Marketing, or Key Account Management.

Skills for success

• Trade Marketing, Field Sales & Management, Ecommerce.
• Data analysis, leadership, consumer and shopper insights.
• Collaboration, influencing, consultative selling.
• Channel and sales strategy development, product planning, financial and commercial acumen.
• Sales negotiation, P&L management, strategy execution, operational excellence.

What we offer

We prioritize inclusion and support our employees through global Employee Resource Groups, wellbeing benefits, parental leave, mental health programs, life insurance, and global share plans. We recognize potential and value diverse experiences, considering all qualified applicants without discrimination.