Senior SEO Manager

Confidential Careers; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Confidential Careers in Dubai, United Arab Emirates, seeks an experienced SEO/SEM expert to lead search marketing strategies across organic and paid channels. You will drive content strategy, implement link-building, and optimize keyword targets to boost rankings and ROI.

You will manage Google, Yahoo and Bing campaigns, analyze performance data, collaborate with editorial and development teams, and ensure best-practice SEO across newly developed code and site architecture.

Qualifications

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are implemented on new code.
• Work with editorial and marketing teams to drive SEO in content creation and programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Performing other tasks arising from current needs of the marketing department.
• Supporting the Head of Digital in executing additional operational, strategic, and analytical activities.

Skills

SEO experience

SEM experience

Performance marketing

Google Analytics

A/B testing

HTML/CSS/JS basics

Keyword strategy

Content collaboration

Data analysis

Education

BS/MS degree in a quantitative field

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Performing other tasks arising from the current needs of the marketing department.
• Supporting the Head of Digital in executing additional operational, strategic, and analytical activities in line with the company's current priorities.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field