SEO / SEM Senior Specialist (Remote)

Semicolon Group; Dubai; Remote; AED 111,600 - 167,400; Full time

Job summary

A digital marketing agency in Dubai is seeking an experienced SEO/SEM Specialist to manage PPC campaigns and search engine optimization. The role involves developing and implementing SEO strategies, conducting extensive keyword research, and optimizing online marketing initiatives to maximize ROI. The ideal candidate should have strong analytical skills and experience in managing paid search budgets. This position offers an opportunity to work in a dynamic team focused on achieving marketing excellence.

Qualifications

• Proven experience in SEO and SEM with a focus on PPC marketing.
• Strong analytical skills to track and optimize campaigns.
• Ability to stay updated with the latest digital marketing trends.

Responsibilities

• Plan, develop, and implement SEO strategy.
• Manage paid search campaigns across various platforms.
• Regularly perform keyword research and monitoring.
• Prepare and present performance reports.
• Work collaboratively with marketing and web development teams.

Skills

SEO strategy development

PPC campaign management

Keyword research

Web analytics

Content strategy planning

Job description

We are looking for an SEO/SEMexpert to manage all pay-per-click (PPC) marketing activities and search engine optimization.

The SEO / SEM Specialist will manage all paid search campaigns on Google, as well as other search and display marketing engines, in addition, to manage the SEO works onsite and offsite. A successful SEO / SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers organically and paid.

The SEO / SEM Specialist usually covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiencies and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Executing tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns.
• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Research and analyze competitor advertising links.