Senior Sales Manager - Groups & MICE

NOVOTEL; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hotel chain in Dubai seeks a seasoned sales professional to drive business from MICE and Corporate segments. The role requires developing effective sales strategies, maintaining strong client relationships, and managing event execution. The ideal candidate has 5-7 years in hotel sales with a focus on groups and MICE, strong negotiation skills, and a passion for hospitality. Competitive salary and career growth opportunities are offered.

Qualifications

• 5-7 years of experience in hotel sales, focusing on Groups and MICE.
• Proven track record of exceeding sales targets.
• Ability to handle multiple projects simultaneously.

Responsibilities

• Develop and implement sales strategies for MICE and Corporate segments.
• Maintain strong relationships with clients and stakeholders.
• Prepare sales forecasts and budgets to achieve revenue targets.

Skills

Negotiation

Communication

Presentation

Strategic Thinking

Leadership

Time Management

Education

Bachelor's degree in Hospitality Management or related field

Tools

CRM software

Revenue management techniques

Job description

Job Description

• Develop and implement effective sales strategies to increase business from MICE and Corporate segments, focusing on social eventsand group bookings.
• Identify and target new business opportunities through market research, networking, and sales calls to build a robust client base.
• Maintain strong relationships with existing clients, event planners, travel agencies, and other stakeholders to secure repeat business.
• Engage with clients to understand their event requirements, including corporate events, weddings, and group activities, ensuring their expectations are met or exceeded.
• Conduct site inspections, presentations, and negotiations to convert leads into confirmed bookings.
• Manage client accounts, ensuring regular communication, and providing solutions to their event needs.
• Collaborate closely with the event planning and operations team to ensure seamless execution of MICE, corporate, and wedding events.
• Work with the culinary, banquet, and service teams to customize packages for weddings and events, focusing on client preferences, including cultural or theme-based requirements.
• Coordinate with suppliers, decorators, and other vendors to ensure all aspects of events are executed to the highest standards.
• Develop strategies to maximize revenue through upselling, cross-selling, and optimizing event packages.
• Monitor and report on sales performance, market trends, and competitor activities to identify growth opportunities.
• Prepare sales forecasts, budgets, and business plans to achieve set revenue targets.
• Work closely with the marketing team to promote MICE and corporate packages through various channels, including digital marketing, trade shows, and client events.
• Collaborate with other departments, including front office, reservations, and F&B, to ensure exceptional guest experiences from booking to event completion.
• Assist the Director of Sales & Marketing in developing promotional campaigns and sales incentives to drive business.

Qualifications

Bachelor's degree in Hospitality Management, Business Administration, or a related field

Minimum of 5-7 years of experience in hotel sales, with a strong focus on the Groups and MICE segment

Proven track record of achieving and exceeding sales targets in a competitive market

Exceptional negotiation, communication, and presentation skills

Strong leadership abilities with experience in managing and developing high-performing sales teams

Proficiency in CRM software and revenue management techniques

Strategic thinking and analytical skills, with the ability to forecast and plan effectively

In-depth knowledge of the hospitality industry, particularly in the Groups and MICE segment

Thorough understanding of market trends and the competitive landscape in Dubai and the UAE

Experience in managing key accounts and developing new business opportunities

Ability to build and maintain strong relationships with clients, partners, and internal stakeholders

Excellent organizational and time management skills, with the ability to handle multiple projects simultaneously

Fluency in English; additional languages are a plus

Industry certifications such as CMP (Certified Meeting Professional) or MICE certification are preferred

Willingness to work flexible hours and travel as required