Senior Sales Manager - Groups & MICE

Accor Hotels; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality company in Dubai is looking for an experienced professional to develop and implement sales strategies targeting MICE and corporate segments. The ideal candidate will have 5-7 years of hotel sales experience, exceptional communication skills, and the ability to build strong client relationships. Responsibilities include identifying new business opportunities, managing client accounts, and collaborating with various teams to ensure successful event execution.

Qualifications

• Minimum of 5-7 years of experience in hotel sales, focusing on Groups and MICE segment.
• Proven track record of achieving and exceeding sales targets.
• Strong leadership abilities with experience in managing and developing sales teams.

Responsibilities

• Develop and implement effective sales strategies to increase business.
• Identify new business opportunities through market research and networking.
• Maintain strong relationships with clients and stakeholders.

Skills

Sales strategy development

Client relationship management

Networking

Negotiation

Event planning

Revenue optimization

Market analysis

Communication

Leadership

Organization

Education

Bachelor's degree in Hospitality Management, Business Administration, or a related field

Tools

CRM software

Job description

Company Description

WHY WORK FOR ACCOR?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visithttps://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo!#BELIMITLESS

Job Description

• Develop and implement effective sales strategies to increase business from MICE and Corporate segments, focusing on social eventsand group bookings.
• Identify and target new business opportunities through market research, networking, and sales calls to build a robust client base.
• Maintain strong relationships with existing clients, event planners, travel agencies, and other stakeholders to secure repeat business.
• Engage with clients to understand their event requirements, including corporate events, weddings, and group activities, ensuring their expectations are met or exceeded.
• Conduct site inspections, presentations, and negotiations to convert leads into confirmed bookings.
• Manage client accounts, ensuring regular communication, and providing solutions to their event needs.
• Collaborate closely with the event planning and operations team to ensure seamless execution of MICE, corporate, and wedding events.
• Work with the culinary, banquet, and service teams to customize packages for weddings and events, focusing on client preferences, including cultural or theme-based requirements.
• Coordinate with suppliers, decorators, and other vendors to ensure all aspects of events are executed to the highest standards.
• Develop strategies to maximize revenue through upselling, cross-selling, and optimizing event packages.
• Monitor and report on sales performance, market trends, and competitor activities to identify growth opportunities.
• Prepare sales forecasts, budgets, and business plans to achieve set revenue targets.
• Work closely with the marketing team to promote MICE and corporate packages through various channels, including digital marketing, trade shows, and client events.
• Collaborate with other departments, including front office, reservations, and F&B, to ensure exceptional guest experiences from booking to event completion.
• Assist the Director of Sales & Marketing in developing promotional campaigns and sales incentives to drive business.

Qualifications

• Bachelor's degree in Hospitality Management, Business Administration, or a related field
• Minimum of 5-7 years of experience in hotel sales, with a strong focus on the Groups and MICE segment
• Proven track record of achieving and exceeding sales targets in a competitive market
• Exceptional negotiation, communication, and presentation skills
• Strong leadership abilities with experience in managing and developing high-performing sales teams
• Proficiency in CRM software and revenue management techniques
• Strategic thinking and analytical skills, with the ability to forecast and plan effectively
• In-depth knowledge of the hospitality industry, particularly in the Groups and MICE segment
• Thorough understanding of market trends and the competitive landscape in Dubai and the UAE
• Experience in managing key accounts and developing new business opportunities
• Ability to build and maintain strong relationships with clients, partners, and internal stakeholders
• Excellent organizational and time management skills, with the ability to handle multiple projects simultaneously
• Fluency in English; additional languages are a plus
• Industry certifications such as CMP (Certified Meeting Professional) or MICE certification are preferred
• Willingness to work flexible hours and travel as required