Senior Product Marketing Manager, Institutional (EMEA & APAC)

OKX; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading crypto exchange is seeking an Institutional Product Marketing Lead based in Dubai. This role involves shaping narratives and developing marketing strategies aimed at institutional clients in EEA, UAE, and APAC. Candidates should have over 10 years of product marketing experience in traditional finance or fintech, coupled with strong marketing skills. The position offers competitive compensation and various perks for professional development.

Benefits

Competitive total compensation package

L&D programs and Education subsidy

Various team building programs and company events

Qualifications

• 10+ years of product marketing experience focused on institutional clients.
• Background in traditional finance, institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience.
• Proven marketing experience across EEA, UAE, and APAC regions.
• Understanding of financial markets and OTC trading.
• Strong expertise in direct, digital, and content marketing.

Responsibilities

• Develop compelling regional product positioning and messaging.
• Support the Head of Institutional PMM by turning strategy into executable plans.
• Execute comprehensive marketing campaigns and go-to-market strategies.
• Create and oversee thought leadership programs.

Job description

Who We Are

OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). We are trusted by hundreds of institutions seeking access to crypto markets and are backed by Proof of Reserves. Our global offices are united by core principles: We Before Me, Do the Right Thing, and Get Things Done.

OKX is part of OKG, a group that brings the value of Blockchain to users worldwide through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

As our Institutional Product Marketing Lead for EMEA & APAC, you will shape narratives, value propositions, and go-to-market strategies for our institutional trading offering.

About the team: You will join our Global Product Marketing team, reporting to the Head of Institutional Product Marketing. Together, we transform value propositions into compelling client messages that drive acquisition, engagement, and retention.

What You’ll Be Doing

Strategic Product Positioning

• Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
• Adapt global house messaging to local market needs

Sales Enablement

• Support the Head of Institutional PMM by turning strategy into executable plans, coordinating teams, and delivering product launches and campaigns
• Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized
• Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented

Go-to-Market Leadership

• Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
• Develop and manage strategic partner marketing initiatives across target regions

Content & Thought Leadership

• Create and oversee thought leadership programs that reinforce product positioning and industry narratives
• Develop content strategies that establish OKX as a market authority

Cross-Functional Partnership

• Collaborate with institutional business teams including business development, account management, sales enablement, and product
• Ensure consistent, cohesive product messaging across all touchpoints

What We Look For In You

Professional Background

• 10+ years of product marketing experience focused on institutional clients
• Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience

Regional Expertise

• Proven marketing experience across EEA, UAE, and APAC regions
• Experience with localization strategies and account-based marketing (ABM) programs

Industry Knowledge

• Understanding of financial markets and OTC trading
• Knowledge of regulatory environments across target regions including MiFID II

Marketing Skills

• Strong expertise in direct, digital, and content marketing
• Ability to communicate complex products clearly to diverse audiences
• Experience developing successful thought leadership initiatives

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees\' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!