Senior Product Marketing Manager

North Dakota State University; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading university seeks a Senior Product Marketing Manager to drive market strategy in the emerging crypto and Web3 space. The role demands a strong background in product marketing, exceptional communication skills, and a proven track record of successful product launches in a tech environment. Candidates should be comfortable managing cross-functional teams and utilizing community influencers to enhance brand awareness.

Qualifications

• 6+ years of product marketing experience in tech firms, including 2 years in crypto/Web3.
• Proven track record in launching products successfully.
• Deep understanding of blockchain technology and the Web3 ecosystem.
• Exceptional communication and storytelling abilities.

Responsibilities

• Develop and execute go-to-market strategies for product launches.
• Work with product teams for feature prioritization and messaging.
• Collaborate on content development for sales and marketing.
• Manage cross-functional teams to ensure timely launch activities.
• Engage with KOLs and influencers to promote products.

Skills

Product Marketing

Marketing Strategy

Cross-Functional Leadership

Communication

Storytelling

Blockchain Technology

Community Engagement

Job description

KEY RESPONSIBILITIES

Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.

Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.

Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.

Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.

Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).

Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.

Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

BASIC QUALIFICATIONS

1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.

2. Proven track record of launching products and driving adoption through hands-on marketing efforts.

3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.

4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.

5. Exceptional communication and storytelling skills, with both technical and creative expertise.