Senior Product Marketing Manager

Nuvance Health; Dubai; On-site; USD 90,000 - 130,000; Full time

Job summary

Une entreprise innovante dans le domaine de la technologie recherche un Responsable Marketing Produit. Ce rôle implique de développer des stratégies de mise sur le marché pour de nouveaux produits et de travailler étroitement avec des équipes internes pour garantir le succès des lancements. Le candidat doit avoir une expérience approfondie dans l'espace Web3 et des compétences en communication exceptionnelles.

Qualifications

• 6+ années d'expérience en marketing produit dans des entreprises technologiques.
• Compréhension approfondie de la technologie blockchain et des cryptomonnaies.
• Capacité à travailler dans un environnement de startup.

Responsibilities

• Développer et exécuter des stratégies de mise sur le marché.
• Travailler avec des équipes produit pour prioriser les fonctionnalités.
• Gérer des équipes interfonctionnelles pour garantir la livraison des activités de lancement.

Skills

Marketing produit

Analyse de marché

Communication

Storytelling

Stratégie GTM

Collaboration interfonctionnelle

Job description

KEY RESPONSIBILITIES

Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.

Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.

Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.

Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.

Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).

Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.

Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

BASIC QUALIFICATIONS

1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.

2. Proven track record of launching products and driving adoption through hands-on marketing efforts.

3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.

4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.

5. Exceptional communication and storytelling skills, with both technical and creative expertise.