Senior Product Manager, Acquisition

Prior Labs; Dubai; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading banking institution in the UAE seeks an experienced Credit Card Product Manager to drive P&L growth and oversee product acquisitions. The successful candidate will implement sourcing strategies, manage marketing efforts, and optimize sales efficiencies while ensuring customer satisfaction across channels.

Qualifications

• Minimum Bachelor's / Master's degree.
• 10 to 12 years of banking experience with deep knowledge in cards and/or personal loan products.

Responsibilities

• Develop & implement a Credit Card Sourcing strategy.
• Responsible for marketing strategy, product value propositions, pricing & positioning.
• Manage engagement with all channels selling credit cards.

Skills

Banking Experience

Portfolio Management

Product Development

Marketing Strategy

Customer Engagement

Education

Bachelor's / Master's degree

Job description

Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features, and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World's Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.

Job Purpose:

To manage the overall CBD's Credit Card Product Acquisitions, Activation & Spends in order to drive P & L and Credit Card ENR growth through tie-ups with aggregators to enhance CBD's sales footprint and bring in internal efficiencies.

Principal Accountabilities:

• Develop & implement a Credit Card Sourcing strategy to meet P & L goals across all Retail Credit Card Product suite.
• Responsible for developing marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products.
• Work with advertising and other aggregators to ensure visibility and positioning of brand & products.
• Formulate & execute an effective strategy to drive new card sales in specific target segments, including activation of partner channels (physical and digital) and CBD channels.
• Work closely with the direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
• Manage engagement with all channels selling balance build products including Telesales/Contact Centre/DSA - training, process optimization, incentive structures, sales promotions, etc.
• Develop a channel strategy for outsourced telecalling, digital, and cross-sell.
• Deliver budgeted acquisition numbers for each channel.
• Drive a fully loaded P&L for channel management versus direct sales acquisition model.
• Vendor management (3rd party sourcing including digital): identify variable model aggregators to enhance CBD credit card sales footprint without increasing internal headcount.
• Manage & update online aggregators like Policy Bazaar, Bank on Us & Yalla Compare to enhance digital footprint for credit card sales.
• Organize adhoc events with partners such as Amazon.ae, Noon, Zomato, & others to drive acquisitions through third parties for mutual benefits.
• Engage with internal partners of the bank to promote their business/personal banking through tailored offers to increase penetration.
• Ensure sales efficiencies such as STP rates exceeding 50%, rework rates below 10%, and empower sales with tools and offers.
• Recommend incentive changes to influence business behavior aligned with long-term goals.

Requirements:

Education and Experience

• Minimum Bachelor's / Master's degree.
• 10 to 12 years of banking experience with deep knowledge in cards and/or personal loan products and portfolio management.
• Deep understanding of card top-line and revenue drivers, metrics, and mechanics.