Senior Product Manager

6thStreet.com; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A prominent fashion e-commerce platform in Dubai is seeking a Senior Product Manager to own and optimize the customer journey from landing to conversion. This full-time role involves collaborating with multiple teams to enhance marketing strategies and improve conversion rates, ideal for candidates with extensive product management experience in the consumer tech or fashion sectors.

Benefits

Company employee discounts across all brands

Medical & health insurance

Collaborative work environment

Good vibes work culture

Qualifications

• 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce.
• Strong understanding of growth funnels, conversion optimization, and performance marketing levers.
• Comfort working in fast-paced, data-driven environments.

Responsibilities

• Own the marketing & pre-order funnel roadmap.
• Partner closely with growth marketing on campaign integrations.
• Drive product discovery by understanding customer behavior.

Skills

Product management experience

Growth funnels

Conversion optimization

Performance marketing

Data analysis

Tools

Segment

Amplitude

Braze

Google Analytics

Mixpanel

VWO/Optimizely

Job description

About the Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brandssuch as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & ofline shopping with online browsing & smart fitting rooms.

Role Overview:

As a Senior Product Manager – Marketing & Pre-Order Funnel, you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development. You’ll work cross-functionally with product design, marketing, AI/data science team,engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart.

Key Responsibilities:

• Own the marketing & pre-order funnel roadmap: Define and prioritize features and experiments to drive traffic and pre-order conversions.
• Partner closely with growth marketing on campaign integrations, personalized landing pages, A/B tests, referral features.
• Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback.
• Develop pre-order and drop experiences
• Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines.
• Work with data science/analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance.
• Evaluate and implement martech tools: email/SMS integration, attribution modeling, and product recommendation systems.
• Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts.
• Champion SEO/SEM, social commerce, and content-driven landing page strategies with measurable outcomes.
• Own experiments and hypothesis-driven development across the pre-order and marketing journey.

Qualifications:

• 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce.
• Strong understanding of growth funnels, conversion optimization, and performance marketing levers.
• Experience with tools like Segment, Amplitude, Braze, Google Analytics, Mixpanel, VWO/Optimizely.
• Familiarity with pre-order, drops, loyalty, waitlist, and limited-edition sales models.
• Ability to work with cross-functional stakeholders and communicate vision clearly.
• Comfort working in fast-paced, data-driven environments with agile teams.
• Bonus: Experience with Magento, headless commerce, or marketplace models.

Benefits:

• Full-time role
• Company employee discounts across all brands
• Medical & health insurance
• Collaborative work environment
• Good vibes work culture.