Senior Product Designer

Prypco; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Prypco in Dubai is hiring a Senior Product Designer to own the end-to-end design of the investor experience within our fintech platform. You will frame problems and shape interactions from onboarding through investment flows, collaborating with product, engineering, data, and compliance.

You’ll translate investor behavior into product solutions, set KPIs, craft interaction and visual design, and contribute to design systems.

Qualifications

• Experience designing fintech or regulated financial products is a strong plus.
• Ability to translate user behavior into product solutions with measurable impact.
• Proven track record building design systems and scalable components.

Responsibilities

• Own outcomes across onboarding, KYC, and investment flows with a customer-centric focus.
• Drive end-to-end design from problem framing to interaction details and visual polish.
• Define and track design KPIs; defend design decisions with data and user insights.
• Collaborate closely with product, engineering, marketing, sales, and compliance to ship outcomes.

Skills

Product design

UX research

Design systems

Cross-functional collaboration

User empathy

Problem framing

Tools

Figma

InVision

Framer

Job description

About the role

We re hiring a Senior Product Designer for our Fintech business the platform bringing digital fractional ownership of real estate to investors globally in partnership with the DFSA Dubai Land Department and VARA This isn t a role for someone who wants to receive a specs We re looking for a designer who treats this product area like their own company who gets uncomfortable when an investor doesn t convert when a user drops off mid-funnel when a flow feels like it wasn t built with the customer at the center You will own the end-to-end design of the investment experience from problem framing through to the details of interaction and visual polish working alongside product engineering and data as part of your team

What you'll be doing

• Own outcomes not outputs Design aiming for success in customer terms activation engagement retention and business terms conversion unit economics Screens shipped and design systems maintained don t count on their own Design with the customer at the center
• Spend real time with the people you re designing for first-time investors putting money into a tokenised asset for the first time and returning investors building out a portfolio Translate their actual problems and behaviour into product solutions not abstractions of them Raise the craft bar Bring a strong point of view on interaction design visual design and systems thinking and use it to elevate the quality of everything the team ships not just your own work Set sharp design and product KPIs Every initiative starts with a hypothesis and a measurable outcome You ll work with your team to make the hard calls on what gets designed what gets killed what gets deprioritised and you ll defend those calls with data research and strong design intuition Drive end-to-end outcomes cross-functionally You ll work closely with product engineering marketing sales and compliance An investor who drops off mid-KYC is your problem A customer who doesn t come back for a second investment is your problem Think holistically beyond the UI - a beautiful flow that doesn t move the metric isn t success the customer succeeding is Design for trust and regulation not around it You ll design onboarding KYC and investment flows that are simple and clear despite the regulatory complexity underneath in partnership with compliance rather than in spite of it Reimagine don t refine Whether it s how fractional ownership is explained to a first-time investor or how a portfolio is managed post-purchase you ll be expected to challenge how things are done and propose beautiful yet meaningful alternatives

What we're looking for

• High ownership You think of yourself as the founding team member of the investor experience not an executor of tickets You help building the roadmap and if something is broken in the customer journey it s yours to fix even if it sits outside the design function on paper
• Data-driven You make design decisions based on what moves the needle on those goals and you re equally comfortable defending what you chose to design and what you chose not to based on quantitive and qualitative data
• Genuine customer empathy You can articulate your customer s actual problems in their words not in design-speak Planning and executing UX Research is a must - you ve spent time with users recently and can prove it
• Strong craft You have a sharp eye for interaction and visual design and you can move fluidly between big-picture flows and pixel-level detail
• Cross-functional operator You don t hide behind a Figma file when the problem is in marketing sales or compliance You build the relationships across the company that let you drive outcomes through people who don t directly work with you
• Comfortable rethinking the basics You re not intimidated by an industry that has always done it this way You re energised by it
• Nice to have Experience in fintech wealthtech investment platforms real estate or other regulated financial productsBackground designing KYC onboarding or trading investment flowsBackground as an early designer employee at a high-growth startupGrowth experimentation chops A B testing funnel design conversion optimisationStrong systems-design experience design systems component libraries at scaleExposure to MENA consumers and businesses or experience designing for crypto blockchain tokenisation products

What we're looking for

• High ownership : You think of yourself as the founding team member of the investor experience, not an executor of tickets. You help building the roadmap and, if something is broken in the customer journey, it's yours to fix, even if it sits outside the "design" function on paper.
• Data-driven : You make design decisions based on what moves the needle on those goals, and you're equally comfortable defending what you chose to design and what you chose not to based on quantitive and qualitative data.
• Genuine customer empathy : You can articulate your customer s actual problems in their words, not in design-speak. Planning and executing UX Research is a must - you've spent time with users recently and can prove it.
• Strong craft : You have a sharp eye for interaction and visual design, and you can move fluidly between big-picture flows and pixel-level detail.
• Cross-functional operator : You don't hide behind a Figma file when the problem is in marketing, sales, or compliance. You build the relationships across the company that let you drive outcomes through people who don't directly work with you.
• Comfortable rethinking the basics : You're not intimidated by an industry that has "always done it this way." You're energised by it.
• Nice to have Experience in fintech, wealthtech, investment platforms, real estate, or other regulated financial productsBackground designing KYC, onboarding, or trading/investment flowsBackground as an early designer/employee at a high-growth startupGrowth experimentation chops: A/B testing, funnel design, conversion optimisationStrong systems-design experience (design systems, component libraries) at scaleExposure to MENA consumers and businesses, or experience designing for crypto/blockchain/tokenisation products