Senior PR Manager - Outdoor Tech Brand Narratives

onXmaps, Inc.; Dubai; On-site; AED 485,000 - 606,000; Full time

Benefits offered by this job

Competitive salaries

Annual bonuses

Equity

Health benefits

Parental leave

401k matching

Company outdoor perks

Job summary

onX is seeking a Senior Public Relations Manager to shape coverage for Offroad and Backcountry. You will own the earned media program and direct the agency partner, translating product priorities into compelling narratives for endemic, regional, and national audiences.

You will build media relationships, prepare executives for interviews, and ensure PR is integrated into launches and campaigns while measuring impact and safeguarding the brand.

Qualifications

• Eight or more years in public relations or earned media with ownership of programs.
• Ability to execute PR strategy and deliverables, including media events and measurement.
• Strong journalist relationships and content development experience.

Responsibilities

• Own PR strategy for Offroad and Backcountry and manage external agency partners.
• Lead storytelling, media engagement, and executive interview readiness.
• Integrate earned media into launches and marketing initiatives.
• Monitor coverage, trends, and risk; support crisis communications.

Skills

Public relations

Media relations

Storytelling

Strategic thinking

Agency leadership

Cross-functional collaboration

Crisis management

Education

Bachelor's degree in public relations, communications, journalism, or related field

Tools

AI tools

Media analytics

Job description

onX is seeking a Senior Public Relations Manager to shape coverage for Offroad and Backcountry. You will own the earned media program and direct the agency partner, translating product priorities into compelling narratives for endemic, regional, and national audiences.

You will build media relationships, prepare executives for interviews, and ensure PR is integrated into launches and campaigns while measuring impact and safeguarding the brand.