Senior ASO Lead - Drive App Discovery & Growth

onXmaps, Inc.; United Arab Emirates; On-site; AED 180,000 - 300,000; Full time

Job summary

onX is seeking a Senior App Store Optimization Manager to own ASO strategy and execution across our Hunt, Offroad, Backcountry, and Angling verticals. As part of the Growth Marketing team, you’ll identify and prioritize opportunities to improve app discovery and conversion, navigate different business needs across the portfolio, and evolve our approach as app stores and AI-driven discovery change.

You’ll serve as onX’s ASO subject matter expert, using data and experimentation to guide decisions

Responsibilities

• Own and evolve ASO strategy and roadmap across onX’s four verticals
• Identify and prioritize growth opportunities and risks based on business needs and platform changes
• Navigate competing priorities across verticals using data and context to recommend path forward
• Anticipate changes across Apple, Google, and broader app store ecosystems

Job description

onX is seeking a Senior App Store Optimization Manager to own ASO strategy and execution across our Hunt, Offroad, Backcountry, and Angling verticals. As part of the Growth Marketing team, you’ll identify and prioritize opportunities to improve app discovery and conversion, navigate different business needs across the portfolio, and evolve our approach as app stores and AI-driven discovery change.

You’ll serve as onX’s ASO subject matter expert, using data and experimentation to guide decisions