Public Relations Specialist (Multimedia Content Producer)

The Emirates Group; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

The Emirates Group is seeking a seasoned Public Relations professional to develop and execute stories and campaigns that align with brand objectives. You will craft press materials, distribute releases, and pitch to journalists and influencers.

You will create content across video, photography, infographics, podcasts, and animations, manage influencer events, nurture media relationships, and monitor coverage to optimize future campaigns.

Qualifications

• 5+ years in PR, communications, journalism, preferably with multimedia focus.
• Bachelor's degree in PR/communications/journalism/marketing or related field.
• Strong interpersonal and presentation skills.
• Strong writing, editing, and storytelling skills across formats.
• Solid understanding of traditional and digital media landscape.
• Digital publishing skills and multimedia editing tools proficiency.
• Experience briefing and supervising production teams and agencies.
• Experience managing media and influencer outreach and PR campaigns.
• Ability to work on multiple projects in a fast-paced environment.
• Diligence and attention to detail with proactive attitude.

Responsibilities

• Develop and execute stories and campaigns to support brand objectives.
• Craft and distribute news releases, feature stories, advisories, and pitches to journalists and influencers.
• Create and manage content across video, photography, infographics, podcasts, and animations.
• Assist in planning and executing media and influencer events.
• Manage media and influencer relationships and act as liaison with external media.
• Collaborate with internal stakeholders to identify storytelling opportunities.
• Monitor media coverage and analyse campaign performance to optimise content.
• Support crisis communication efforts and rapid response messaging.
• Stay current with industry trends and best practices in social media and multimedia.

Skills

Writing & editing

Storytelling

Interpersonal skills

Project management

Crisis communications

Education

Bachelor's Degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

Adobe Creative Suite

Final Cut Pro

Canva

Audacity

Job description

Work with the Public Relations PR Manager to develop and execute stories and campaigns that support the company s brand objectives and business briefs Craft and distribute news releases feature stories media advisories and pitches to journalists and influencers that align to our brand and image Create and manage content across various formats video photography infographics podcasts animations to support communications activity and messaging Assist in planning and executing media and influencer events Manage media and influencer relationships and activity acting as a liaison between the company and external media parties Collaborate with internal stakeholders within assigned projects to identify storytelling opportunities and ensure message and brand consistency across the content produced Monitor media coverage prepare PR reports and analyse campaign performance and interpret PR and social media metrics to optimise content for present and future campaigns Support the broader PR team on crisis communication efforts and assist in rapid response messaging as needed Stay current with industry trends global trends emerging platforms and best practices in social media and multimedia communications

5+ years in public relations, communications, journalism, preferably with a multi-media or digital focus. Bachelors Degree in Public Relations, Communications, Journalism, Marketing, or related field. Strong interpersonal and presentation skills. Strong writing, editing, and storytelling skills across formats. Solid understanding of the traditional and digital media landscape, social media platforms, media monitoring and reporting tools. Digital publishing skills and some proficiency in multimedia tools for editing video, images, audio, graphics, presentations. Professional proficiency in multimedia tools (e.g., Adobe Creative Suite, Final Cut Pro, Canva, Audacity, etc.), would be an advantage. Experience in briefing and supervising production teams and agencies to deliver high quality multimedia content. Experience managing media and influencer outreach. Experience working on PR campaigns and events. Ability to work on multiple projects simultaneously in a fast-paced environment. Diligence and attention to detail, with a proactive attitude.