Senior Performance & CRM Manager

Kitopi; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Senior Performance & CRM Manager to lead their performance marketing strategies. This role involves developing comprehensive marketing plans, managing budgets, and optimizing campaigns across various digital platforms. You will collaborate with cross-functional teams to enhance brand growth and drive customer acquisition through data-driven insights. With a focus on creative problem-solving and analytical skills, you will play a pivotal role in shaping the company's marketing direction and achieving exceptional results. Join a dynamic team in the fast-paced FMCG sector and make a significant impact on the business's success.

Qualifications

• 5+ years of experience in performance marketing, especially in e-commerce.
• Strong understanding of digital advertising platforms and analytics.

Responsibilities

• Develop and execute performance marketing strategies to achieve brand growth.
• Oversee paid advertising campaigns and manage budgets effectively.

Skills

Performance Marketing Strategy

Digital Advertising

SEO

SEM

Budget Management

Analytics and Reporting

A/B Testing

Creative Thinking

Education

Bachelor's degree in Marketing

MBA or advanced degree

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description
What You'll Do
- Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy that aligns with RightBite's business goals and targets. To set up a plan of digital media investment considering channels, objectives, mediums and others.
- Brand growth: Responsible for the achievement of brand growth on a monthly, quarterly and yearly basis. To create target plans considering seasonality and other impacting factors. To coordinate with marketing, finance and business teams to deliver continuous growth.
- Paid Advertising: Oversee the planning and execution of paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and others.
- SEO and SEM: Lead efforts to optimize our website for search engines (SEO) and manage search engine marketing (SEM) campaigns to drive organic and paid traffic.
- Budget Management: Develop and manage the performance marketing budget, allocating resources effectively to maximize ROI. To optimize investment for the best CAC and highest ROAS.
- Content Development: Work with the marketing team to create the best market fit content to improve CTR and CVR. provide constant feedback and reports on ad set performance. Dos and Donts, market fit content and messaging, lead on A/B test on content performance.
- Analytics and Reporting: Analyse campaign performance, track key KPIs, and provide regular reports to senior management, making data-driven recommendations for optimization. Create dashboards that provide detailed insights on performance.
- Conversion Rate Optimization (CRO): Collaborate with the UX/UI team to improve website conversion rates and the overall user experience. To provide constant feedback on app and web performance working with both tech and marketing teams to improve content and journeys to increase CVR.
- Affiliate Marketing: Manage and expand our affiliate marketing program, building relationships with partners to drive customer acquisition.
- A/B Testing: Continuously optimise campaigns through A/B testing and experimentation, identifying opportunities for improvement.
- Competitor Analysis: Stay informed about industry trends, market competition, and emerging technologies to maintain a competitive edge..
What Are We Looking For
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
- Proven experience (5+ years) in performance marketing, preferably in the e-commerce or meal plans industry.
- Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, and others.
- Proficiency in web analytics tools (e.g., Google Analytics) and data-driven decision-making.
- Excellent leadership and team management skills.
- Exceptional analytical and problem-solving abilities.
- Creative thinking and the ability to think outside the box.
- Strong communication and interpersonal skills.
- Results-oriented with a track record of achieving and exceeding targets.

Company Industry

• FMCG
• Foods
• Beverages

Department / Functional Area

• Administration

Keywords

• Senior Performance & CRM Manager

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [e-mail]