Senior Media Strategy Lead

WPP; Dubai; Hybrid; AED 360,000 - 520,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Discounts

Mental health days

Hybrid work model

Job summary

WPP Media in Dubai seeks a Senior Media Manager to drive brand growth and engagement by developing and executing integrated media strategies across digital and offline channels. You will ensure media plans align with marketing objectives and maximize ROI.

Experience across display, search, social and offline, strong client management, and the ability to leverage data insights with tools like GWI and Statista will help you optimize campaigns and deliver measurable business impact.

Qualifications

• Extensive experience across the full Communications Planning process.
• 4-6 years of planning across Display, Search and Social Campaigns and offline.
• Proven client management experience, handling key stakeholders, presenting, and managing expectations.
• Strong communication and interpersonal skills.
• Proven track record of developing and executing successful media campaigns.
• Remain up to date with market trends and understand the market and customer demographics.

Responsibilities

• Media Strategy & Planning: Develop and execute integrated media strategies aligned with client business and marketing objectives across digital and offline channels.
• Campaign Management: Lead end-to-end planning, buying, execution, optimization, and performance reporting across platforms including Google, Meta, TikTok, Snapchat, YouTube, and DV360.
• Client Management: Own day-to-day client relationships, lead strategic discussions and performance reviews, and proactively identify opportunities to drive business growth.
• Data & Insights: Leverage tools such as GWI and Statista to understand consumer behaviour, market dynamics, competitive landscape, and category trends, translating insights into actionable media recommendations.
• Performance & Measurement: Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions, and media efficiency, with a strong focus on optimization and ROI.
• Budget & Commercial Management: Manage media budgets, ensure effective utilization of spend, and identify opportunities for efficiencies, savings, and added value.
• Innovation & Growth: Identify new platforms, formats, audience opportunities, and media solutions to strengthen client performance and contribute to account growth.
• Strategic & Business Impact: Deliver actionable insights and recommendations that improve media effectiveness, support client objectives, and demonstrate measurable business impact.

Skills

Media planning

Client management

Communication skills

Data interpretation

Tools

GWI

Statista

Job description

WPP Media in Dubai seeks a Senior Media Manager to drive brand growth and engagement by developing and executing integrated media strategies across digital and offline channels. You will ensure media plans align with marketing objectives and maximize ROI.

Experience across display, search, social and offline, strong client management, and the ability to leverage data insights with tools like GWI and Statista will help you optimize campaigns and deliver measurable business impact.