Senior Manager Media MENA

WPP; Dubai; Hybrid; AED 360,000 - 520,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Discounts

Mental health days

Hybrid work model

Job summary

WPP Media in Dubai seeks a Senior Media Manager to drive brand growth and engagement by developing and executing integrated media strategies across digital and offline channels. You will ensure media plans align with marketing objectives and maximize ROI.

Experience across display, search, social and offline, strong client management, and the ability to leverage data insights with tools like GWI and Statista will help you optimize campaigns and deliver measurable business impact.

Qualifications

• Extensive experience across the full Communications Planning process.
• 4-6 years of planning across Display, Search and Social Campaigns and offline.
• Proven client management experience, handling key stakeholders, presenting, and managing expectations.
• Strong communication and interpersonal skills.
• Proven track record of developing and executing successful media campaigns.
• Remain up to date with market trends and understand the market and customer demographics.

Responsibilities

• Media Strategy & Planning: Develop and execute integrated media strategies aligned with client business and marketing objectives across digital and offline channels.
• Campaign Management: Lead end-to-end planning, buying, execution, optimization, and performance reporting across platforms including Google, Meta, TikTok, Snapchat, YouTube, and DV360.
• Client Management: Own day-to-day client relationships, lead strategic discussions and performance reviews, and proactively identify opportunities to drive business growth.
• Data & Insights: Leverage tools such as GWI and Statista to understand consumer behaviour, market dynamics, competitive landscape, and category trends, translating insights into actionable media recommendations.
• Performance & Measurement: Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions, and media efficiency, with a strong focus on optimization and ROI.
• Budget & Commercial Management: Manage media budgets, ensure effective utilization of spend, and identify opportunities for efficiencies, savings, and added value.
• Innovation & Growth: Identify new platforms, formats, audience opportunities, and media solutions to strengthen client performance and contribute to account growth.
• Strategic & Business Impact: Deliver actionable insights and recommendations that improve media effectiveness, support client objectives, and demonstrate measurable business impact.

Skills

Media planning

Client management

Communication skills

Data interpretation

Tools

GWI

Statista

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Wavemaker: A Leading WPP Media Brand

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,000 people across 88 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.

Role Summary and Impact

The Senior Media Manager will be the key driver of brand growth and engagement by developing and executing innovative media strategies across diverse channels. You will be responsible for ensuring that media plans are aligned with marketing strategies and are optimized to deliver maximum ROI. This role requires a strong understanding of both traditional and digital media, as well as the ability to maintain relationships with media vendors and internal teams.

• Media Strategy & Planning:Develop and execute integrated media strategies aligned with client business and marketing objectives across digital and offline channels.Excellent client-facing and presentation skills.
• Campaign Management:Lead end-to-end planning, buying, execution, optimization, and performance reporting across platforms including Google, Meta, TikTok, Snapchat, YouTube, and DV360.
• Client Management:Own day-to-day client relationships, lead strategic discussions and performance reviews, and proactively identify opportunities to drive business growth.
• Data & Insights:Leverage tools such as GWI and Statistato understand consumer behaviour, market dynamics, competitive landscape, and category trends, translating insights into actionable media recommendations.
• Performance & Measurement:Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions, and media efficiency, with a strong focus on optimization and ROI.
• Budget & Commercial Management:Manage media budgets, ensure effective utilization of spend, and identify opportunities for efficiencies, savings, and added value.
• Innovation & Growth:Identify new platforms, formats, audience opportunities, and media solutions to strengthen client performance and contribute to account growth.
• Strategic & Business Impact:Deliver actionable insights and recommendations that improve media effectiveness, support client objectives, and demonstrate measurable business impact.

Skills and Experience

AtWPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

• Extensive experience working across the full Communications Planning process
• 4- 6 years of experience in planning across Display, Search and Social Campaigns and offline
• Proven client management experience, handling key stakeholders, presenting, and managing expectations
• Strong communication and interpersonal skills.
• Proven track record of developing and executing successful media campaigns.
• Remain up to date with market trends and understand the market and customer demographics

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.

WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.