Senior Media Manager

GroupM; Dubai; On-site; USD 60,000 - 90,000; Full time

Job summary

A leading media company is seeking a Senior Media Manager to lead strategic media campaigns across platforms. You will oversee media budgets, manage teams, and collaborate with various departments to ensure alignment with marketing goals. This role demands a blend of creative insight coupled with cross-media planning expertise to maximize brand growth and audience engagement.

Qualifications

• At least 4+ years experience in client facing role and campaign management.
• Experience in creating cross-media plans that deliver on client goals.
• Independent with the right skillset to coach junior team members.

Responsibilities

• Lead the strategic development and execution of media campaigns.
• Oversee large-scale media budgets and manage media teams.
• Monitor campaign performance against KPIs and adjust strategies.

Skills

Client facing role

Campaign management

Cross-media plans

Budget planning

Coaching junior team members

Data-driven insights

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker : A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

The Senior Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals. The Senior Media Manager will play a key role in optimizing media performance, innovating across channels, and managing high-level vendor relationships.

• Develop comprehensive media plans and schedules that align with the client's objectives.
• Lead the creation of multi-channel media strategies to support the company s marketing objectives and drive business growth.
• Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively.
• Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events.
• Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels.
• Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns.
• Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization.
• Monitor campaign performance against KPIs, identifying areas for optimization and improvement while connecting with clients to ensure that they are informed of the status of their campaigns.
• Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns.
• Present campaign results and strategic recommendations to senior stakeholders and executive leadership.
• Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation.
• Identify skill gaps and provide opportunities for team development, training, and performance growth.
• Supervise the work that is prepared by the Media Executive to ensure accurate briefing/ execution of media plans.

Skills and Experience

• At least 4+ years experience in client facing role and campaign management.
• Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (incl performance based) work together
• Functions as a primary point of contact for day-to-day campaign management and client requirements
• Understands budget planning and prioritization to ensure it is aligned with the overall investment plan
• Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting
• Refine ongoing reporting procedures and working practices
• Identifies new opportunities for clients proactively
• Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO

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