Senior Media Buyer

Alliance capital properties; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Alliance Capital Properties in Dubai is seeking a Senior Media Buyer to plan, execute, and optimize paid media campaigns across digital and traditional channels. This on-site role requires managing end-to-end media buying, including audience targeting, platform selection, vendor negotiations, and budget allocation to maximize ROAS in the luxury property market.

You will analyze performance, prepare reports, and suggest data-driven adjustments to creative, placements, and bidding strategies.

Qualifications

• Strong media planning and buying skills with multi-channel budget experience.
• Solid analytical ability to interpret data and derive insights.
• Media strategy capabilities including audience segmentation and forecasting.
• Excellent communication to collaborate with internal teams and partners.
• Experience in real estate, property investment, or luxury brands is beneficial.
• Proficiency with advertising platforms (Google Ads, Meta Ads) and analytics tools.

Responsibilities

• Plan, execute, and optimize paid media campaigns across digital and traditional channels.
• Analyze performance metrics, prepare campaign reports, and provide actionable insights.
• Allocate budgets and adjust bidding strategies to maximize ROAS.
• Collaborate with marketing, sales, and leadership to align campaigns with brand and goals.
• Monitor market trends and competitor activity to refine media strategies.

Skills

Media Planning

Media Buying

Analytical Skills

Media Strategy

Communication

Real estate experience

Education

Bachelor’s degree in Marketing, Advertising, Business

Tools

Google Ads

Meta Ads

Programmatic tools

Tracking/Analytics tools

Job description

Company Description

Alliance Capital Properties is a Dubai-based real estate firm that helps buyers, sellers, and investors unlock opportunities in the city’s dynamic property market. The company specializes in luxury homes, off-plan developments, and strategic property investments, combining deep local market knowledge with a personalized advisory approach. Its services cover buying, selling, and off-plan property needs, with a strong focus on the luxury segment. Alliance Capital Properties is dedicated to delivering trusted guidance, premium opportunities, and a smooth client experience from enquiry to acquisition, enabling clients to make confident property decisions in Dubai.

Role Description

The Senior Media Buyer is a full-time, on-site role based in Dubai, United Arab Emirates, responsible for planning, executing, and optimizing paid media campaigns across digital and traditional channels. This role manages the end-to-end media buying process, including audience targeting, platform selection, negotiation with media vendors, and budget allocation to maximize return on ad spend. Day-to-day tasks include analyzing performance metrics, preparing campaign reports, and recommending data-driven adjustments to creative, placements, and bidding strategies. The Senior Media Buyer collaborates closely with marketing, sales, and leadership teams to ensure campaigns align with brand positioning and lead-generation goals in the luxury real estate market. The role also monitors market trends and competitor activity to refine media strategies and support continuous improvement.

Qualifications

• Candidates should possess strong Media Planning and Media Buying skills, with experience managing multi-channel campaigns and budgets.
• Candidates should possess solid Analytical Skills to interpret campaign data, optimize performance, and produce actionable insights.
• Candidates should possess Media Strategy capabilities, including audience segmentation, channel selection, and performance forecasting.
• Candidates should possess excellent Communication skills to collaborate with internal teams and external media partners.
• Experience in real estate, property investment, or luxury brands is beneficial.
• Proficiency with advertising platforms (e.g., Google Ads, Meta Ads, programmatic tools) and tracking/analytics tools is preferred.
• Demonstrated ability to work on-site in a fast-paced environment, manage multiple campaigns, and meet deadlines.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.