Senior Marketing Specialist

U X E SECURITY SOLUTIONS L.L.C; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A tech security firm in Dubai is searching for a Marketing Specialist to lead digital marketing strategies and content creation. The ideal candidate has a Bachelor’s degree, 2+ years of experience in the IT industry, and strong analytical skills. Key responsibilities include developing marketing strategies, overseeing content across channels, and optimizing SEO initiatives. This role offers opportunities for professional growth and collaboration across teams.

Qualifications

• 2+ years of progressive marketing experience, ideally within the IT industry.
• Proven success in developing and executing multi-channel marketing strategies.
• Strong strategic, analytical, and problem-solving abilities.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Create and oversee high-impact content across diverse channels.
• Lead and optimize digital marketing initiatives.

Skills

Digital marketing

SEO

Content creation

Data analysis

Communication skills

Education

Bachelor’s degree in marketing or related field

Master’s degree preferred

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with corporate objectives, target audiences, and evolving market trends, ensuring measurable business growth.
• Create and oversee high-impact content across diverse channels including websites, social media, blogs, email campaigns, whitepapers, and case studies, driving brand awareness and audience engagement.
• Lead and optimize digital marketing initiatives (SEO, SEM, PPC, social media advertising, email marketing) to maximize online visibility, improve lead acquisition, and enhance customer conversion.
• Design and implement lead generation programs, cultivating new customer relationships while strengthening existing pipelines through data-driven, targeted campaigns.
• Safeguard brand consistency across all marketing platforms and collateral by enforcing brand guidelines and best practices.
• Conduct in-depth market research and competitive analysis to identify opportunities, inform product development, and guide strategic decision-making.
• Measure and analyze campaign performance using KPIs and advanced analytics tools to evaluate ROI and continuously optimize marketing investments.
• Collaborate cross-functionally with sales, product management, and customer support teams to align strategies, accelerate growth, and ensure seamless customer experiences.
• Plan and manage industry events such as webinars, trade shows, conferences, and workshops to strengthen brand positioning and foster client engagement.

Requirements

• Bachelor’s degree in marketing, Communications, or related field (Master’s degree preferred).
• 2+ years of progressive marketing experience, ideally within the IT industry.
• Proven success in developing and executing multi-channel marketing strategies that deliver measurable results.
• Advanced expertise in digital marketing techniques and platforms, including SEO, SEM, PPC, and social media advertising.
• Exceptional written and verbal communication skills with demonstrated ability to craft persuasive messaging.
• Strong strategic, analytical, and problem-solving abilities with a track record of data-driven decision-making.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Adept at thriving in fast-paced, dynamic environments, managing multiple high-priority projects simultaneously.
• Collaborative team player with excellent interpersonal skills and the ability to influence stakeholders across functions.