Senior Marketing Manager - Abu Dhabi, UAE

Qualcomm; Abu Dhabi; On-site; AED 180,000 - 220,000; Full time

Job summary

A leading technology company in Abu Dhabi is seeking an experienced Senior Marketing Manager to develop and execute go-to-market strategies and lead cross-functional teams. The ideal candidate will have over 4 years of experience in marketing and a strong ability to drive brand visibility through strategic partnerships. An inclusive work environment, competitive salary, and growth opportunities are offered.

Benefits

Competitive salary and benefits

Professional development opportunities

Collaborative work environment

Qualifications

• 4+ years of experience in Communications, Marketing, or Public Relations.
• Experience leading strategic initiatives and managing budgets.
• Ability to engage with executive leadership.

Responsibilities

• Develop and execute comprehensive GTM marketing strategies.
• Lead co-marketing initiatives with strategic partners.
• Manage corporate communications and press relations.
• Ensure brand consistency across all marketing touchpoints.
• Own and grow the marketing budget effectively.

Skills

GTM marketing strategies

Cross-functional collaboration

Crisis communications

Brand strategy

Performance tracking

Education

Bachelor’s Degree in Communications, Marketing, Public Relations, or related field

Job description

General Summary : About Us

At Qualcomm, we are at the forefront of innovation, leveraging cutting‑edge AI technology to transform industries and improve lives. We are seeking a dynamic and experienced Senior Marketing Manager, MEA, to join our team and lead this effort in the region.

About the Role

Here are the core responsibilities and expectations for this position:

1. Go‑to‑Market Strategy

• Develop and execute comprehensive GTM marketing strategies for new product launches, regional rollouts mostly in the Kingdom of Saudi Arabia and United Arab Emirates, and strategic initiatives.
• Collaborate cross‑functionally with product, sales, and business development teams to align GTM plans with business objectives.
• Define target segment strategies to maximize market penetration and revenue impact.
• Monitor competitive landscape and market trends to refine GTM approaches dynamically.
• Align and communicate regional strategy to global marketing and product marketing groups.

2. Co‑Marketing & Strategic Partnerships

• Lead co‑marketing initiatives with strategic partners in the region ensuring mutual value creation.
• Negotiate and manage joint marketing agreements and programs, including budget allocation, campaign planning and performance tracking.
• Coordinate with partner marketing teams to deliver integrated 360 marketing campaigns across digital, event, print, social media and media channels.

3. Corporate Communications & Press Relations

• Develop and regularly update a regional communications strategy.
• Oversee the development and distribution of press releases, media kits, and executive communications.
• Build and maintain relationships with journalists, analysts, and influencers to enhance brand visibility and credibility.
• Manage crisis communications and ensure consistent messaging across all external channels.
• Supervise Public Relations / Marketing agencies and internal teams to ensure timely and impactful media coverage.

4. Brand Strategy & Messaging

• Ensure brand consistency across all marketing touchpoints, including campaigns, digital, event, print, social media and media assets.
• Develop messaging frameworks that resonate with target audiences and reflect the company’s strategic positioning.
• Align internal communications with external brand narratives to foster a unified voice.

5. Marketing Operations & Performance Management

• Own and grow the marketing budget, ensuring efficient allocation across programs and channels.
• Implement performance tracking systems to measure campaign effectiveness, lead generation, and conversion metrics.

Minimum Qualifications

• Bachelor’s degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.

OR

• Associate’s degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.

OR

• High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications

• Bachelor’s Degree in Marketing, Business Administration / Management, Communications, or related field.
• Master’s Degree in Marketing, Business Administration / Management, Communications, or related field.
• 6+ years of Marketing or related work experience.
• 3+ years of leading strategic or business performance initiatives and / or organizational change initiatives.
• 2+ years of work experience in a role requiring interaction with executive leadership (e.g., Vice President level and above).
• 2+ years of experience working in a matrixed organization.
• 1+ years in a leadership role with direct reports.

Why Join Us

• Opportunity to work with innovative AI technologies and shape the future of the industry.
• Collaborative and inclusive work environment.
• Competitive salary and benefits package.
• Professional development and growth opportunities.

Minimum Qualifications :

• Bachelor’s degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.

OR

• Associate’s degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.

OR

• High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
• References to a particular number of years experience are for indicative purposes only. Applications from candidates with equivalent experience will be considered, provided that the candidate can demonstrate an ability to fulfil the principal duties of the role and possesses the required competencies.

Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application / hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e‑mail or call Qualcomm's toll‑free number found. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).