Senior Marketing Manager

湯潮; Dubai; On-site; AED 150,000 - 250,000; Full time

Job summary

A leading company in the F&B delivery landscape is looking for a seasoned marketing professional with expertise in influencer marketing and community engagement. This role requires a strategic mindset, excellent communication skills in both Arabic and English, and a proven track record in driving growth through innovative marketing initiatives.

Qualifications

• 5+ years of experience in marketing, growth, or brand management.
• Proven track record in influencer marketing and digital growth.
• Strong communication skills in Arabic & English.

Responsibilities

• Identify and build relationships with micro and macro influencers.
• Engage with community groups via local events and social platforms.
• Optimize marketing campaigns on Google, Facebook, and Instagram.

Skills

Influencer Marketing

Community Engagement

Digital Growth Strategies

Partnership Negotiation

Analytical Mindset

Job description

About noon

noon, the region's leading consumer commerce platform. On December 12th, 2017, noon launched its consumer platform in Saudi Arabia and the UAE, expanding to Egypt in February 2019. The noon ecosystem of services now marketplaces for food delivery, quick commerce, fintech, and fashion. noon is a work in progress; we’re six years in, but only 5% done.

noon’s mission: Every door, every day

About noon Food

Noon Food is a restaurant-first platform on the noon app, offering fair commissions, a sustainable program, and operating flexibility for the food and beverage industry in the Middle East. The most recent addition to the noon ecosystem, the noon Food mission is to revolutionize the F&B delivery landscape, firmly putting the control and success back in the hands of retailers.

What you'll do:

Team noon has some of the fastest, smartest, and hardest-working people we've encountered. With a young, aggressive, and talented team, we're driving major missions forward.

Influencer Marketing & Social Media Strategy

• Identify and build relationships with micro and macro influencers for barter-based and strategic paid collaborations.
• Develop creative influencer campaigns to drive engagement and word-of-mouth growth.
• Oversee social media presence, including local WhatsApp, Facebook, and Instagram food communities.

BTL & Community Engagement

• Engage with expat homemakers, mothers, working professionals, and student groups via social platforms and local events.
• Execute cost-effective sampling activations in partnership with gyms, universities, and community centers.
• Distribute marketing collaterals (pamphlets, referral cards) via existing noon e-commerce orders.

Partnerships & Growth Initiatives

• Reignite existing local partnerships for co-branded campaigns, discount programs, and voucher distribution.
• Collaborate with businesses for Sodexo-style coupon booklets, allowing corporate discounts on noon food.
• Build and execute strategic alliances with leading brands in the F&B, fitness, and corporate sectors.

Performance Marketing & ROI Optimization

• Work closely with the digital team to optimize campaigns on Google, Facebook, and Instagram Ads.
• Ensure maximum ROI on a limited budget by leveraging organic, referral, and PR-driven campaigns.
• Track and report marketing KPIs – reach, engagement, acquisition cost, and conversion rates.

PR & Brand Reputation

• Leverage partnerships with media platforms for free or low-cost PR opportunities.
• Plan earned media strategies to increase brand credibility and organic press coverage.

What you'll need:

• 5+ years of experience in marketing, growth, or brand management, preferably in F&B, food delivery, or e-commerce.
• Proven track record in influencer marketing, BTL activations, and digital growth strategies.
• Strong experience in negotiating partnerships and leveraging community marketing.
• Hands-on experience with social media, local PR, and online communities.
• Excellent communication skills (Arabic & English) for local partnerships and media collaborations.
• Strong data and analytical mindset – able to measure campaign impact and optimize strategies.

Who will excel?

• We’re looking for people with high standards, who understand that hard work matters.
• You need to be relentlessly resourceful and operate with a deep bias for action.
• We need people with the courage to be fiercely original.
• noon is not for everyone; readiness to adapt, pivot, and learn is essential.