Senior Marketing Manager

Supervised AG; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Supervised in Dubai is seeking a Senior Marketing Manager to own marketing end-to-end for a bold AI-powered management platform. You will craft messaging for executives, build category awareness, and generate qualified pipeline with speed and rigor.

As the first dedicated marketing hire, you will partner with the CEO, shape our public presence, and drive campaigns, content creation, and demand generation using AI tools to accelerate output.

Qualifications

• Experience in B2B SaaS marketing and positioning for executives.
• Ability to craft messaging that resonates with senior buyers.
• Proven experience building category awareness and demand generation.

Responsibilities

• Own marketing end-to-end: content, demand generation, positioning and brand.
• Develop and execute campaigns that drive awareness and inbound pipeline among mid-market and enterprise buyers.
• Produce high-quality content — thought leadership, case studies, sales assets, website copy — at pace with AI tools.
• Manage and improve the website and digital presence.
• Collaborate with sales to align messaging and support the commercial motion.
• Establish and track marketing metrics; iterate on what works.
• Build the marketing function as we scale: processes, vendors, tools, and eventually team.

Skills

B2B SaaS marketing

AI tools proficiency

Content creation

Campaign management

Executive messaging

Tools

AI content tools

Campaign platforms

Analytics tools

Job description

Lead Supervised's marketing across content, demand generation, and brand - and help us define how the world understands the future of management.

About the Role

Supervised is building a new category - the AI-powered management layer that replaces operational overhead with real-time organisational intelligence. Our founders have done this before (previous company, $250M exit), and we're now building the commercial and marketing engine to match the ambition of the product.

We're looking for a Senior Marketing Manager who has lived and breathed B2B SaaS. Someone who understands what it takes to build category awareness, generate qualified pipeline, and craft messaging that resonates with executives. You'll be the first dedicated marketing hire, working directly with the CEO, and you'll shape how Supervised shows up in the world.

This role demands genuine fluency with AI tools - not as a novelty, but as your default way of working. You should be a heavy, experienced user of AI-powered tools for content creation, campaign production, research, and workflow automation. We move fast, and you'll be expected to produce at a level that would normally require a larger team.

You'll be doing senior strategy work and hands-on execution. Both. That's the reality of an early-stage startup, and it's a feature, not a bug.

What you’ll do

• Own Supervised's marketing end-to-end: content, demand generation, positioning, and brand

• Develop and execute campaigns that drive awareness and inbound pipeline among mid-market and enterprise buyers

• Produce high-quality content — thought leadership, case studies, sales enablement assets, website copy - at pace, using AI tools to accelerate output

• Manage and continuously improve the website and digital presence

• Work closely with the sales team to align messaging and support the commercial motion

• Establish and track key marketing metrics; iterate based on what works

• Build the marketing function as we scale - processes, vendors, tools, and eventually team

Application Instructions

Email your CV and application letter to [e-mail]