Senior Marketing Executive -On contract

Job Summary : This role will focus primarily on social media marketing for B2C audiences, supporting the full marketing function including website management, email campaigns, WhatsApp / SMS communication, and vendor coordination.

Key Responsibilities :

• Develop and execute campaigns across Instagram, Facebook, Twitter, TikTok, and YouTube.
• Create engaging content targeted at sports enthusiasts and longevity / wellness audiences.
• Maintain an active and growing social media presence.

Campaign Development & Execution.

• Manage campaigns to drive event registration and brand awareness.
• Coordinate with wider marketing team to ensure cross-platform consistency.
• Monitor KPIs and adjust strategy for optimal results.
• Generate high-quality content (video, blog, social, graphics).
• Collaborate with influencers, athletes, and speakers for joint promotions.
• Maximise exposure through sponsorship and partnerships.

Audience Engagement & Community Building.

• Engage with the community via comments, messages, and interactive content.
• Drive event buzz through live sessions, contests, and BTS content.
• Build rapport with relevant wellness and sports communities / groups .

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus).
• 4–6 years of experience in a marketing role, preferably in B2C a fast-paced or corporate environment.
• Strong understanding of marketing principles, brand management, and campaign development.
• Hands-on experience with digital marketing tools (Social media platforms, Email marketing software, WhatsApp).
• Excellent written and verbal communication skills.
• Strong analytical and project management abilities.
• Creative thinker with attention to detail and the ability to multitask.
• Proficiency in Microsoft Office and design tools is an advantage .
• Familiarity with marketing automation platforms.
• Knowledge of web content management systems.
• Multilingual skills are a plus, depending on the market served.