Senior Marketing Executive

Black Pearl Consult; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consulting firm in Dubai is seeking a Senior Marketing Executive to develop and execute marketing strategies for a retail sports business. Responsibilities include managing digital and offline campaigns, collaborating with sports brands, and driving customer engagement. The ideal candidate has 3-5 years of marketing experience, strong digital skills, and a passion for sports. This role is based in Dubai and Sharjah.

Qualifications

• 3-5 years in marketing, preferably in retail or sports industry.
• Strong skills in digital marketing and social media.
• Knowledge of sports equipment, particularly Padel Tennis or other racquet sports is a plus.

Responsibilities

• Develop and implement marketing plans aligned with company goals.
• Manage and grow social media presence and oversee paid advertising campaigns.
• Plan in-store marketing activities and support retail initiatives.
• Identify and collaborate with sports brands and manage event sponsorships.
• Track and analyze campaign performance and optimize marketing spend.
• Create and manage loyalty programs and organize sports events.

Skills

Digital marketing campaign management

Social media management

SEO

Content creation

Education

Degree in Marketing, Business or a related field

Tools

Google Ads

Meta Ads

Canva

Photoshop

CRM & email marketing platforms

Job description

Overview

One of our reputed clients is looking for a Senior Marketing Executive for the Dubai and Sharjah locations. The Senior Marketing Executive plays a key role in developing and executing marketing strategies to drive sales brand awareness and customer engagement for the retail sports business. This role involves digital and offline marketing campaign management partnerships and data-driven decision making to maximize brand impact in the sports industry.

Key Responsibilities

• Marketing Strategy & Develop and implement marketing plans aligned with the companys goals. Identify target audiences and craft marketing strategies to drive engagement and sales. Coordinate product launches, seasonal promotions and sponsorships.
• Digital Marketing & Social Media Manage and grow the companys social media presence (Instagram, Facebook, TikTok, etc.). Oversee paid advertising campaigns (Google Ads, Meta Ads) to drive online and in-store traffic. Work on SEO & content marketing to improve online visibility.
• Retail & Sales Support Plan in-store marketing activities (promotions, discounts, in-store branding). Work closely with the sales team to support retail initiatives and customer engagement. Monitor sales trends and adjust marketing efforts accordingly.
• Sponsorships & Brand Collaborations Identify and collaborate with sports brands, athletes and influencers. Manage event sponsorships, tournaments and partnerships to increase brand exposure.
• Data & Performance Analysis Track and analyze campaign performance using tools like Google Analytics & Meta Business Suite. Provide insights and reports on marketing ROI and customer behavior. Optimize marketing spend based on data insights.
• Customer Engagement & Community Building Create and manage loyalty programs for returning customers. Organize and promote sports events, competitions and activations. Handle customer feedback & reviews to enhance brand reputation.

Requirements

Key Requirements:

Experience: 35 years in marketing preferably in retail or sports industry.
Skills: Digital marketing campaign management, social media, SEO, content creation.
Tools: Google Ads, Meta Ads, Canva, Photoshop, CRM & email marketing platforms.
Education: Degree in Marketing, Business or a related field.
Passion for Sports: Knowledge of sports equipment particularly Padel Tennis or other racquet sports is a plus.

Work Location: Dubai and Sharjah, UAE.